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Maximizing ROI with Cost-Per-Action Strategies in Pharma Marketing

Pharma Marketing Network

CPA in the Pharma Context HCP Targeting: Drive HCP engagement by paying for valuable actions like e-detailing sessions or webinar sign-ups. Patient Outreach: Encourage patients to schedule appointments, download apps for adherence, or enroll in clinical trials. Why CPA is Perfect for Pharma Marketing 1. Absolutely!

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Five for Friday December 2: Celebrating Success in Advancing Medication Use Quality

PQA

It will help members with scheduling appointments, accessing primary care and urgent care, managing prescription drugs and other services. Save the date for the next PQA Quality Forum Webinar, Thursday, January 19, 1-2 pm ET. As the companies roll out the platform to Highmark’s 6.8