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The digital transformation of pharma’s physician engagement strategies

pharmaphorum

The pandemic has ushered in a number of major changes to healthcare systems, notably in the ways in which pharmaceutical companies communicate, visit and engage with physicians. The webinar will also cover: How HCP engagement changed for pharma in 2020. How engagement with HCPs will evolve in the future.

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The Digital Health Start-up Journey: Series A to scale-up

pharmaphorum

The journey between closing Series A and ‘scale-up’ is one of the hardest, fastest moving company transformation phases – and it requires the most versatile, creative CEOs. In this webinar, we will discuss the challenges CEOs face and their personal journey during this exciting stage of entrepreneurship. Post-Series A challenges.

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Increasing patient engagement with UK clinical trials

pharmaphorum

Pharmaceutical companies often struggle to actively involve patients in the design phase of clinical trials but doing so can have huge benefits for the sustainability and success of research. The webinar will also cover: Building better relationships between pharma/CROs and patient advocates.

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Meeting MSL training needs in an evolving landscape

pharmaphorum

That’s the role of the pharmaceutical companies that employ MSLs and their partners who help to design engaging education platforms and curricula in order to best prepare these important communicators. This webinar will also explore: How the changing nature of communications technology and modalities are changing the MSL’s role.

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Which Social Media Analytics Matter Most in Pharma Marketing

Pharma Marketing Network

Unlike traditional consumer brands, pharmaceutical companies face unique challenges on social media, including strict regulations, compliance concerns, and the need for factual accuracy. For pharmaceutical companies, this can provide insights into public perception of drug launches, patient experiences, and industry discussions.

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How to use Pay Per Click Advertising to Reach HCPs in Pharma

Pharma Marketing Network

Brand Authority: By appearing at the top of search engine results, pharmaceutical companies increase brand credibility among HCPs. Conversion Rate: Tracks how many users complete a desired action, such as signing up for a webinar or downloading whitepapers. Offer incentives like exclusive research reports or webinar invites.

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Top Healthcare Marketing Strategies to Boost Pharmaceutical Sales

Pharma Marketing Network

Use medical conferences, webinars, and educational content to connect with HCPs authentically. Healthcare marketing bridges the gap between pharmaceutical companies and their audience, enhancing brand awareness and trust. How can digital marketing benefit pharmaceutical companies? Building trust is vital.