Pharma Marketing Network

JULY 12, 2023

Social media platforms can be a great way for pharmaceutical companies to connect with their target audience and promote their products or services. You can use LinkedIn to share news about your company, post job openings, and connect with potential customers. You can also use YouTube to host webinars and other live events.

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pharmaphorum

JULY 23, 2019

Overview Join our live webinar taking place on Tuesday 23rd July at 16:00 BST / 11:00 EST / 08:00 PST. How can pharmaceutical marketers capitalise on this trend and free up budget to invest in additional marketing channels? Customer journeys in pharma are changing, with important implications for the marketing supply chain.

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Pharmaceutical Technology

OCTOBER 26, 2022

Over recent years, many pharmaceutical companies have taken up environment, social and governance (ESG) targets in order to prioritize sustainability whilst boosting their external public relations. GlobalData is the parent company of Pharmaceutical Technology. Click here to watch the full webinar.

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pharmaphorum

APRIL 12, 2022

In today’s competitive global market, pharmaceutical companies cannot afford to waste time or resources on strategies that do not fit patient needs or generate scripts. But how do you ensure you are making the right connections and ensuring all key stakeholders have access to tailored education around treatments?

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pharmaphorum

NOVEMBER 8, 2021

Alongside this, virtual meetings and webinars have been offered to the point of ‘virtual fatigue’ and there has been heavy reliance on email as a means of raising awareness of all these digital activities. We are also witnessing a watershed moment for social media, with both HCPs and pharma using mainstream social platforms in higher volume.

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pharmaphorum

MARCH 29, 2017

This puts them in a unique position in terms of being able to maximise the benefits that patients get from their medicines – however, healthcare systems and pharmaceutical companies frequently overlook this potential.

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Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. Consider organizing workshops, webinars, or conferences to share valuable medical insights, research, and developments.

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pharmaphorum

SEPTEMBER 6, 2017

But how can healthcare systems make this transition – and how do pharmaceutical companies play a role in this, while also growing their market? Across Europe, a shift towards greater prevention, earlier diagnosis and treatment is needed in order to contain the growing cost of healthcare.

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pharmaphorum

APRIL 8, 2020

This pharmaphorum webinar will take place on 8th April and comes as the COVID-19 outbreak has exposed the challenges pharmaceutical companies face as they race to develop a coronavirus vaccine.

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pharmaphorum

SEPTEMBER 19, 2017

This webinar brings together experts in digital marketing with case studies from a leading pharmaceutical company to keep you up to date with the latest technology and trends and provide practical advice on how to maximize your impact. What are the best ways to choose the right channels and the right content?

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pharmaphorum

JUNE 13, 2019

This internationally relevant webinar will provide US and European examples to illustrate the ways in which the pharmaceutical market for orphan medicines is changing and how, consequently, launch strategies must evolve.

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ISPE

MARCH 6, 2023

To meet these challenges, pharmaceutical companies are accelerating digital transformation and making manufacturing more responsive to changing market conditions while improving efficiency. Join the webinar to learn about a new approach to enterprise OT data management. Register Now!

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pharmaphorum

DECEMBER 3, 2019

This pharmaphorum webinar, in association with Ashfield Meetings & Events, will dive into a unique study of HCP educational and behavioural preferences towards attendance at medical congresses. National and international congresses have been identified as the primary event to attend by HCPs.

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pharmaphorum

OCTOBER 27, 2022

The Guidance applies to all member companies of EFPIA and IFPMA, but also acts as useful guidance for all pharmaceutical companies as to how the authorities will interpret the legislative provisions to social media channels. The Guidance applies to both product-related and therapeutic-area-related activities.

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pharmaphorum

MARCH 17, 2020

Overview In today’s digital world it is increasingly hard for pharmaceutical companies to successfully differentiate new brands based on their target product profile alone. Instead, the key factor now is often the quality of customer engagement, which more and more healthcare professionals (HCPs) appear to value.

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pharmaphorum

DECEMBER 7, 2021

Two-thirds of pharma companies feel well-resourced for digital HCP engagement, with all functions (digital, marketing, commercial and medical) having received increased budget and responsibility specifically for this purpose. It isn’t all doom and gloom, though. For more information visit www.epghealth.com.

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pharmaphorum

NOVEMBER 28, 2019

Pharmaceutical companies spend a huge amount of time and resources on creating valuable brand strategies, but when they come to life there’s often a disconnect.

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pharmaphorum

DECEMBER 21, 2021

In a recent webinar held by pharmaphorum, in partnership with IQVIA, a discussion was held looking at how to make academic and commercial medical research more efficient, while also looking at the opportunity of genomic data to bring benefits to patients and healthcare systems.

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Pharma Marketing Network

NOVEMBER 24, 2024

Use medical conferences, webinars, and educational content to connect with HCPs authentically. Healthcare marketing bridges the gap between pharmaceutical companies and their audience, enhancing brand awareness and trust. How can digital marketing benefit pharmaceutical companies? Building trust is vital.

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pharmaphorum

MAY 10, 2022

The ecosystem is complex, the data and the science can be complex, but our communications have to be the opposite,” Amy Hutnik, EVERSANA’s general manager, professional services, said in a recent pharmaphorum webinar. You can watch the webinar in full here. About the panel.

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Viseven

AUGUST 15, 2024

In an era where medicine is rapidly becoming more personalized, why do pharmaceutical companies still struggle to effectively engage with the very individuals they aim to serve? Additionally, the COVID-19 pandemic has intensified public scrutiny of pharmaceutical companies, creating a unique opportunity to build trust with patients.

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Viseven

MAY 15, 2023

Pharmaceutical detailing is the most time-tested marketing format in the medical content world. Old-timer sales reps should remember how pharmaceutical companies reckoned face-to-face (F2F) visits with doctors as the most effective approach to achieving their sales targets. What is Pharmaceutical Detailing?

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pharmaphorum

NOVEMBER 13, 2020

As one of the biggest pharmaceutical companies in the world, GSK is known for its innovation and is at the forefront when it comes to digital transformation. The first step was changing their business model with a focus on building trust and creating transparency.

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Viseven

JUNE 20, 2023

Through this collaboration, Viseven’s robust digital content management solutions will integrate seamlessly with SpotMe’s comprehensive event platform, enabling life sciences and pharmaceutical companies to hold high-quality events. For us, having a partner who is forward-thinking and aligned with our vision is paramount.

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pharmaphorum

MARCH 21, 2018

What does this mean for UK pharmaceutical companies that have historically focused on providing medicines and treatments? On one hand there are calls for them to change – going beyond being simply a supplier of products and moving into the role of partner, sharing risk to drive great health outcomes.

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pharmaphorum

FEBRUARY 16, 2021

But the worm was in the fruit, as, even in the US, pharmaceutical companies struggled to transform the market into a consumer good market model. As you can see, becoming truly customer centric is not equivalent to writing it in your values and then doing a few webinars with experts. First, the famous Next Best Action.

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Pharma Marketing Network

OCTOBER 14, 2024

These technologies enable pharmaceutical companies to analyze vast amounts of data quickly, identify potential drug candidates, and optimize clinical trials, ultimately accelerating the time-to-market for new therapies. Partnerships and collaborations are gaining traction as innovative marketing strategies in the pharma industry.

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Omnicell

SEPTEMBER 5, 2022

Medicaid lowered the cost of drugs reimbursed by state Medicaid agencies by requiring pharmaceutical companies to enter into a rebate agreement with the Secretary of the Department of Health and Human Services (HHS) as a precondition for coverage of their drugs by Medicaid as well as Medicare Part B. Add link to Omnicell's Webinars.

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pharmaphorum

NOVEMBER 29, 2021

It can work more naturally for webinars or bigger, company meetings, but I’ve found it can present issues for smaller groups, where it’s important for everyone to feel involved and be able to contribute equally. While hybrid working is one thing; hybrid meetings are another. About the author.

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pharmaphorum

JUNE 23, 2021

A recent pharmaphorum webinar on digital transformation , held in association with P360, explored how COVID has fast-tracked pharma’s long-held ambitions to make wider use of digital technology and streamline its communications with HCPs. Follow him on Twitter or connect with him on LinkedIn.

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Viseven

NOVEMBER 9, 2022

Key Opinion Leaders play a critical role in the life sciences industry – pharmaceutical companies often engage them during clinical trials and drug commercialization. It’s about finding HCP leaders with the most influence within the pharmaceutical industry. In other words, managed KOLs can be a real game-changer.

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Omnicell

JANUARY 10, 2023

Omnicell recently joined other 340B industry experts to get an insider's view of the current state of the 340B program at a recent Scottsdale Institute Webinar. The pharmaceutical company notifies the hospital's drug supplier to resume supplying at a 340B discount. Hospitals and clinics are eligible based on defined criteria.

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Pharma Marketing Network

OCTOBER 1, 2024

With the advent of mass media, pharmaceutical companies began to explore direct-to-consumer (DTC) advertising, particularly through television and print ads. This shift allowed companies to communicate directly with patients, raising awareness about specific medical conditions and available treatments.

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ISPE

NOVEMBER 1, 2022

Thomas Wozniewski, Global Manufacturing and Supply Officer at Takeda Pharmaceutical Company Ltd, presented on “Future-proofing a Global TechOps Organization: The Transformation of Global Manufacturing and Supply at Takeda.”. Next Slide ??. Michael Kopcha. Thomas Wozniewski. Robert Weker. Transforming Global Manufacturing and Supply.

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The Checkup by Singlecare

APRIL 6, 2023

Vaccines can cause side effects such as soreness or redness at the injection site, have high costs for pharmaceutical companies and consumers, and aren’t always 100% effective. Their website offers educational materials, videos, and webinars on a wide range of vaccine-related topics.

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pharmaphorum

MARCH 31, 2021

Another recent change is the timelier release of scientific information; rather than holding on to clinical trial findings until the ‘perfect’ opportunity to present them at a major congress, 2020 increasingly saw pharmaceutical companies make data public in real time. Conclusion.

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Policy Prescription

MAY 28, 2021

NeedyMeds , a non-profit organization known for providing patients with help in finding pharmaceutical company-sponsored prescription assistance programs and other drug savings options, hosted a webinar about drug importation last year called “ Drug Importation: The topic everyone’s talking about.” He replies “U.S.

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