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The Complete Guide to Pharmaceutical Detailing

Viseven

Pharmaceutical detailing is the most time-tested marketing format in the medical content world. Old-timer sales reps should remember how pharmaceutical companies reckoned face-to-face (F2F) visits with doctors as the most effective approach to achieving their sales targets. What is Pharmaceutical Detailing?

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Patient Engagement in Pharma – Why and How?

Viseven

In an era where medicine is rapidly becoming more personalized, why do pharmaceutical companies still struggle to effectively engage with the very individuals they aim to serve? Why is Patient Engagement Important for Pharma? Prioritize customer support Customer support has emerged as a critical factor in patient engagement.

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Medical Writing in Enhancing Healthcare Communication

Viseven

In an era where accurate and timely information can critically impact patient outcomes, effective communication in healthcare becomes paramount. Medical writers, thus, serve as key intermediaries between researchers, pharmaceutical companies, and the broader medical community. Scary thought, right?

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Unlocking the value of pharmacists to reach the right patients and consumers

pharmaphorum

This puts them in a unique position in terms of being able to maximise the benefits that patients get from their medicines – however, healthcare systems and pharmaceutical companies frequently overlook this potential. Join us and the PHOENIX group as we look at the practical steps needed to make this a reality.

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Navigating the Rising Costs of Brand-Name Drugs

Digital Pharmacist

As drug prices continue to rise, pharmacies find themselves at the intersection of financial strain and patient care, prompting a need for innovative strategies to navigate these challenges. The Dynamics of Increasing Drug Prices The escalation of drug prices is a multifaceted issue, with various factors contributing to its rise.

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Leveraging augmented analytics to drive better business decisions

pharmaphorum

Despite the success tied to the vaccine rollout, analysing data is still a daily challenge for many life sciences and pharmaceutical companies. One example of this use case is a pharmaceutical company that recently gained FDA approval for a rare cancer treatment. As a result, capital expenditures (CAPEX) are reduced.

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What HCPs think about health equity in cancer care

pharmaphorum

The topic rose to significance in the American Society of Clinical Oncology (ASCO) whereby they updated their mission statement in 2020 to “Conquering cancer through research, education, and promotion of the highest quality, equitable patient care.” Further, ASCO President Lori J. Everywhere.’.

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