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Industry can support clinicians with prescribing decisions

pharmaphorum

Find out more about how pharmaceutical companies can assist healthcare professionals in providing optimal patient care. The ABPI has released a new guide on how the industry can support clinicians with prescribing decisions.

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Creating Synergy: Aligning Brand Values with High-Impact Healthcare Sponsorships in the Pharmaceutical Industry 

Pharma Marketing Network

But in order to be truly effective, sponsorships must be aligned with a company’s brand values. For pharmaceutical companies, this means aligning sponsorships with causes that are related to health and wellness. This could help to improve the lives of patients and make a real difference in the world.

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Choosing the Right Sponsorships for Maximum Impact in the Pharmaceutical Industry 

Pharma Marketing Network

Sponsorships can be a powerful tool for pharmaceutical companies to engage with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. This can help to improve the quality of care that patients receive and make a positive impact on their lives.

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The digital transformation of pharma’s physician engagement strategies

pharmaphorum

The pandemic has ushered in a number of major changes to healthcare systems, notably in the ways in which pharmaceutical companies communicate, visit and engage with physicians. His vision is to transform the way businesses operate by helping them increase speed to market while also improving patient care.

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To help solve patient distrust in pharma, industry collaboration is key

pharmaphorum

Only 33% of the UK public would trust pharmaceutical companies to keep their health data secure – whilst, for instance, 89% trust information from traditional healthcare providers – such as doctors and hospitals. There are plans by the UK health sector containing bold proposals to modernise patient information storage.

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RwHealth, the Artificial Intelligence provider for the NHS, promises to transform healthcare

pharmaphorum

RwHealth , the leading provider of Artificial Intelligence to the healthcare industry, has today reported 160 per cent year-on-year growth as its data-led solutions are increasingly embraced by NHS trusts, private healthcare providers and major pharmaceutical companies.

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Leveraging augmented analytics to drive better business decisions

pharmaphorum

Despite the success tied to the vaccine rollout, analysing data is still a daily challenge for many life sciences and pharmaceutical companies. One example of this use case is a pharmaceutical company that recently gained FDA approval for a rare cancer treatment.