STAT

FEBRUARY 1, 2024

WASHINGTON  — The Biden administration is making its opening offers to pharmaceutical companies in its brand-new Medicare drug price negotiation program on Thursday, administration officials said. And that’s about all they said.

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Pharma Marketing Network

MARCH 19, 2025

Unlike traditional consumer brands, pharmaceutical companies face unique challenges on social media, including strict regulations, compliance concerns, and the need for factual accuracy. For pharmaceutical companies, this can provide insights into public perception of drug launches, patient experiences, and industry discussions.

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HIPAA Pharmaceutical Companies Pharmaceutical Companies FDA 52

STAT

NOVEMBER 14, 2024

The Food and Drug Administration has scolded Merz Pharmaceutical for making misleading claims on Instagram about the safety and effectiveness of an injectable treatment for smoothing facial lines, the fifth time this year the agency has taken a pharmaceutical company to task for its marketing.

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STAT

JANUARY 26, 2023

A loophole in prescription drug regulation exposes American consumers to false and misleading claims of drug ads via on-line businesses promoting potent drugs without accurate information about their risks and benefits. Many countries prohibit direct-to-consumer advertising of prescription drugs.

Pharmaceutical Companies 111

Pharmaceutical Companies Pharmaceutical Companies 111

STAT

FEBRUARY 29, 2024

As pharma companies wrestle with how and when to use wearables and other digital technologies to measure how their experimental drugs impact patients, clinical research giant Icon has acquired HumanFirst, which helps companies answer exactly those sorts of questions.

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Pharmaceutical Companies Pharmaceutical Companies 141

pharmaphorum

OCTOBER 7, 2020

Better management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver. Personalised medicine is driving the need to get more information to more physicians. Personalised medicine is driving the need to get more information to more physicians.

Pharmaceutical Companies 144

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Pharma Marketing Network

MARCH 20, 2025

With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds.

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Pharmaceutical Companies Pharmaceutical Companies HIPAA 59

Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. It is also about changing the mindset of pharmaceutical companies.

Pharmaceutical Companies 98

Pharmaceutical Companies Pharmaceutical Companies 98

Pharma Marketing Network

APRIL 1, 2025

Table of Contents: Understanding Pharma Tariffs Impacts on Branded Drug Marketing Adjusting Digital Advertising Strategies Strategic Recommendations for Pharma Marketers Conclusion FAQs Understanding Pharma Tariffs Pharma tariffs are taxes imposed by governments on imported pharmaceutical products. How do pharma tariffs impact drug pricing?

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Pharmaceutical Companies Pharmaceutical Companies Communication Insurance 52

Pharma Marketing Network

JULY 19, 2023

But in order to be truly effective, sponsorships must be aligned with a company’s brand values. For pharmaceutical companies, this means aligning sponsorships with causes that are related to health and wellness. In 2020, the company committed to investing $5 billion in research and development over the next five years.

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Pharmaceutical Companies Pharmaceutical Companies Patient Care 98

STAT

JANUARY 8, 2024

… Some health care experts and doctors worry that an Eli Lilly plan to offer its Zepbound weight-loss drug directly may make it easier than ever for pharmaceutical companies to target patients with their products, regardless of whether the medicine is the right treatment for a particular individual , The New York Times explains.

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Pharma Marketing Network

JULY 19, 2023

Sponsorships can be a powerful tool for pharmaceutical companies to engage with communities and make a positive impact on health and wellness. When done right, sponsorships can help pharmaceutical companies connect with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way.

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STAT

DECEMBER 14, 2024

government agency warned Sanofi that it faces sanctions over plans to change the way payments are made to most hospitals participating in a drug discount program, the third time in recent months that a major pharmaceutical company has been threatened with such a step. Continue to STAT+ to read the full story…

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Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

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Pharmaceutical Companies Pharmaceutical Companies 96

Pharma Marketing Network

JULY 19, 2023

Content marketing can help businesses do this by providing valuable information about their products and services in a way that is compliant with all applicable regulations. For example, a pharmaceutical company could create a blog post about a new drug that it is developing.

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Pharmaceutical Companies Pharmaceutical Companies 98

Pharma Marketing Network

NOVEMBER 24, 2024

The Power of Patient-Centric Marketing Patients are no longer passive recipients; they’re informed stakeholders. Create short, informative TikTok videos about how your products improve lives. The key is to balance information with emotional storytelling. How can digital marketing benefit pharmaceutical companies?

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Pharmaceutical Companies Pharmaceutical Companies FDA 52

pharmaphorum

NOVEMBER 11, 2020

Abid Rahman from Intouch Group tells pharmaphorum how AI-based technology is solving challenges across healthcare systems, pharmaceutical companies, and patient treatment. We can put AI use cases in three buckets – healthcare and hospital systems, pharmaceutical companies and patient and caregivers.”.

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Pharmaceutical Companies Pharmaceutical Companies Communication Hospitals 139

pharmaphorum

DECEMBER 18, 2023

Collaborative partnerships between universities and pharmaceutical companies are crucial for advancing biomedical research and development (R&D) and creating groundbreaking medicines. Explore the benefits and significance of these alliances in this informative piece.

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The Happy PharmD

MARCH 25, 2025

Medical affairs is the bridge between pharmaceutical companies and healthcare providers. It includes roles like Medical Science Liaisons (MSLs), who engage with providers, and Medical Information Specialists, who answer complex drug-related questions. And once he changed that, everything else followed.

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Communication Pharmaceutical Companies Pharmaceutical Companies Patient Care 52

pharmaphorum

FEBRUARY 8, 2022

Glasgow, UK (24th November, 2021) – Formedix , a leading provider of clinical trial software solutions, announces the launch of the Formedix ryze Community, to provide their customers with a location to collaborate, expand their knowledge and share information. For more information on the ryze Community, please see community.formedix.com.

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Pharmaceutical Companies Pharmaceutical Companies 103

Pharma Marketing Network

MARCH 18, 2025

Brand Authority: By appearing at the top of search engine results, pharmaceutical companies increase brand credibility among HCPs. Use a mix of: Branded Keywords: Drug names, pharmaceutical companies, or treatment-specific terms. Ensuring landing pages provide accurate and balanced medical information.

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Pharmaceutical Companies Pharmaceutical Companies FDA Documentation 52

pharmaphorum

AUGUST 18, 2020

Companies are also helping patients understand where they can access labs, infusion centres or imaging centres, and are offering solutions to HCPs and their practices so they can more easily afford and keep stock of therapies. In fact, 61% said they are interacting with pharma sales reps more during COVID-19 than they did before.

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pharmaphorum

OCTOBER 20, 2022

Executing an effective commercial success strategy requires extensive planning and implementation within pharmaceutical companies that spans teams, functions, and geographies. Together, these groups compile vast amounts of data, including rich information on patient populations, target customers, and the competitive landscape.

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Pharmaceutical Companies Pharmaceutical Companies Data Entry Documentation 98

pharmaphorum

OCTOBER 27, 2021

The German pharmaceutical company has been working with New York-based One Drop on digital health products that span multiple therapeutic areas, including oncology and women’s health as well as CVD in the alliance , which was expanded last year in a $98 million deal.

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Pharmaceutical Companies Pharmaceutical Companies 122

pharmaphorum

MAY 26, 2021

The new General Practice Data for Planning and Research (GPDPR) service was unveiled earlier this month by NHS Digital, which described it as a way to “improve” the collection of patient information that would allow better planning of healthcare services and use of data in medical research.

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European Pharmaceutical Review

JUNE 7, 2024

Pharmaceutical companies ask themselves this question before embracing the latest technologies because every innovation comes with both opportunities and risks. Rather than develop this capacity in-house, many companies enter into agreements with third-party AI developers or acquire companies with these capabilities.

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Pharma Marketing Network

JULY 25, 2023

Traditionally, pharmaceutical companies have relied on demographics to target their marketing efforts. To create truly effective marketing campaigns, pharmaceutical companies need to go beyond demographics and consider the psychographics of their target audience. Goals: What are consumers trying to achieve?

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Pharmaceutical Companies Pharmaceutical Companies 96

pharmaphorum

OCTOBER 20, 2020

The pandemic has triggered a change in how pharmaceutical companies are engaging with healthcare professionals. When IQVIA polled non COVID-19 treating Italian HCPs in March when the crisis was at its worst, it asked HCPs if they still welcomed pharmaceutical company engagement during the crisis. The answer was yes.

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Pharmaceutical Companies Pharmaceutical Companies Documentation Communication 122

European Pharmaceutical Review

SEPTEMBER 22, 2022

For example, they can be created from multiple sources of disease natural history information. Natural history information also describes the current standard of care or emergent care, which may alter disease morbidity and mortality. Two different methodologies are used in the application of HC information in clinical development.

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Pharmaceutical Companies Pharmaceutical Companies FDA Documentation 122

pharmaphorum

DECEMBER 7, 2021

Since the onset of the Covid-19 pandemic, life science companies have acted quickly to address the evolving digital needs of healthcare professionals, with mixed success (see graph 1). In the age of information overload, we all know that it is essential to add ‘value’ if we are to cut through the noise. And therein lies an issue.

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STAT

JULY 29, 2024

The incident raises questions about financial ties between Sarepta and the group, Parent Project Muscular Dystrophy, and whether the company uses its money to influence, or even muzzle, debate over its Duchenne medicines. The treatments, acquired in a $3.1 reduction in weight compared with a placebo after four weeks.

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Pharmaceutical Companies Pharmaceutical Companies 111

pharmaphorum

NOVEMBER 3, 2021

Pharma companies are producing and distributing more digital content than ever due to the pandemic, meaning the content presented needs to stand out in the crowded digital space to garner attention. Content metrics is the collection of data related to an industry or a company’s content. For more information, visit veeva.com/eu.

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Compounding Pharmaceutical Companies Pharmaceutical Companies Communication 98

pharmaphorum

MARCH 31, 2021

The ways in which we communicate and consume information are constantly transforming. The word ‘dissemination’ has a passive connotation, implying a unidirectional flow of information,” said Robert Poole, director of strategic and scientific services at Complete HealthVizion.

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Communication Pharmaceutical Companies Pharmaceutical Companies Vaccines 98

pharmaphorum

JANUARY 18, 2021

In a document outlining the charges against Shafat Quadri, of North Potomac, Maryland the US Department of Justice (DoJ) referred only to “one of the largest pharmaceutical companies in the world” based in New Jersey.

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Pharma Marketing Network

MARCH 8, 2025

Introduction Pharmaceutical companies are investing heavily in digital advertising , and PPC campaign optimization is key to maximizing ROI while staying compliant. So, how can pharma brands ensure their Google Ads, LinkedIn campaigns, and paid social media ads are effective?

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HIPAA Pharmaceutical Companies Pharmaceutical Companies FDA 59

pharmaphorum

NOVEMBER 17, 2022

Healthcare professionals trust MSLs to keep them informed and up-to-date about the latest treatments, especially in fast-moving areas like oncology. Her focus on gaining deep behavioural insights ensures that we deliver communications that inform better clinical decision making and achieve our commitment to change lives for the better.

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Pharmaceutical Technology

NOVEMBER 25, 2022

K Health, in its AI-based telehealth app, is using AI and big data to help users access accurate information on their symptoms and connect with physicians; BioSymetrics is using AI and machine learning to provide a platform and models to help pharmaceutical companies to identify targets for drug discovery; while Bayer's AI-enabled Calantic™ Digital (..)

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Pharmaceutical Companies Pharmaceutical Companies 145