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4 principles for the future of pharma marketing

pharmaphorum

But the worm was in the fruit, as, even in the US, pharmaceutical companies struggled to transform the market into a consumer good market model. As you can see, becoming truly customer centric is not equivalent to writing it in your values and then doing a few webinars with experts. First, the famous Next Best Action.

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How to address patient vaccine hesitancy and misconceptions

The Checkup by Singlecare

Vaccines can cause side effects such as soreness or redness at the injection site, have high costs for pharmaceutical companies and consumers, and aren’t always 100% effective. Pharmacists can direct patients to resources for further education on immunizations. It’s important to address these concerns with patients as well.