Pharma Marketing Network

FEBRUARY 27, 2025

Blogs, whitepapers, webinars, and infographics can help position your brand as a trusted authority. Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data. Content Marketing: Educate, Dont Just Sell Patients and HCPs are constantly searching for medical information.

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Pharma Marketing Network

MARCH 3, 2025

Whether thats requesting medical samples, signing up for a webinar, or downloading patient education materials , CRO helps ensure visitors dont just browsethey take action. CRO best practices for patient engagement include: Clearly stating HIPAA compliance and data privacy policies. This content is not medical advice.

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Pharma Marketing Network

FEBRUARY 19, 2025

Challenges in Pharma Email Marketing Pharma brands face unique barriers that other industries dont , such as: Strict compliance regulations (FDA, GDPR, HIPAA) that limit messaging. GDPR and HIPAA Compliance Explicit consent is required before sending promotional emails (opt-in only). Ideal: 2-5% CTR ).

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Pharma Marketing Network

MARCH 3, 2025

Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers. Violating HIPAA, FDA, or GDPR regulations can lead to heavy fines and reputational damage. HIPAA Compliance Ads must not target individuals based on sensitive health data without explicit consent.

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Pharma Marketing Network

MARCH 3, 2025

Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers. Violating HIPAA, FDA, or GDPR regulations can lead to heavy fines and reputational damage. HIPAA Compliance Ads must not target individuals based on sensitive health data without explicit consent.

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Omnicell

MARCH 27, 2023

Securely access healthcare data in a HIPAA-compliant and scalable environment. Please view this webinar on the Key Business Benefits of Migrating to a Cloud Platform for more information. In addition to increasing the available physical space, this will ease the burden of managing software and hardware upgrades.

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Omnicell

FEBRUARY 14, 2023

Securely access healthcare data in a HIPAA-compliant and scalable environment. Please view this webinar on the Key Business Benefits of Migrating to a Cloud Platform for more information. In addition to increasing the available physical space, this will ease the burden of managing software and hardware upgrades.

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Pharma Marketing Network

FEBRUARY 5, 2025

Host webinars and thought leadership discussions to showcase expertise. HIPAA and GDPR laws protecting patient privacy. The biggest risks involve misleading claims, unapproved user comments, and privacy violations (HIPAA/GDPR compliance issues). Connect with key opinion leaders (KOLs) and medical influencers.

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Pharma Marketing Network

NOVEMBER 1, 2024

The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. However, the shift toward digital means that marketers must find new ways to connect with HCPs, whether through webinars, digital content, or online communities.

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Pharma Marketing Network

FEBRUARY 27, 2025

For example, a PPC ad campaign for a new multiple sclerosis (MS) treatment can drive HCP registrations for a webinar within days , while organic search may take months to gain traction. Compliance-Ready Ad Strategies Pharma PPC campaigns must comply with FDA, HIPAA, and Googles healthcare advertising policies.

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Pharma Marketing Network

JANUARY 9, 2025

Thought leadership content, webinars, and live Q&A sessions help build trust and visibility. Following GDPR and HIPAA guidelines safeguards both your company and your audience. Predictive analytics can even forecast the success of a marketing campaign before it launches.

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Pharma Marketing Network

JANUARY 9, 2025

Educational Content: Beyond promoting products, offer valuable resources like blogs, webinars, and infographics. Adhering to regulations like GDPR and HIPAA ensures your campaigns are both ethical and secure. For instance, a guide explaining how Jardiance works for diabetes can help patients make informed decisions.

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Pharma Marketing Network

DECEMBER 19, 2024

Education and Training: Provide resources like webinars or white papers to engage HCPs effectively. Solution: Partner with legal and compliance teams to ensure all campaigns adhere to FDA and HIPAA guidelines. Specializations: A cardiologist may respond differently to marketing for a heart failure treatment than a general practitioner.

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