Pharma Marketing Network
MARCH 8, 2025
Introduction Pharmaceutical companies are investing heavily in digital advertising , and PPC campaign optimization is key to maximizing ROI while staying compliant. Leverage first-party data to refine retargeting strategies while maintaining HIPAA compliance. How do pharma brands ensure compliance in PPC advertising?
Pharma Marketing Network
MARCH 19, 2025
Unlike traditional consumer brands, pharmaceutical companies face unique challenges on social media, including strict regulations, compliance concerns, and the need for factual accuracy. For pharmaceutical companies, this can provide insights into public perception of drug launches, patient experiences, and industry discussions.
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Pharma Marketing Network
APRIL 4, 2025
On the patient side, pharmaceutical companies have launched ambassador and mentorship programs. Ensuring accurate reporting while respecting HIPAA and other privacy laws requires sophisticated systems. Companies must be transparent, ethical, and patient-centric to foster genuine referral activity.
Pharma Marketing Network
MARCH 20, 2025
With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. Regulatory agencies are demanding clearer disclosures and evidence-based claims in pharmaceutical promotions.
Pharma Marketing Network
APRIL 16, 2025
Thats the promise of data-driven marketing , a strategy thats rapidly transforming how pharmaceutical companies approach promotion, education, and engagement in 2025. By working with HIPAA-compliant partners, anonymizing patient data, and obtaining consent for data collection and usage.
Pharmaceutical Technology
JUNE 5, 2023
Cybersecurity challenges As per a Healthcare Information and Management Systems Society (HIMSS) 2022 survey, there is a need for greater awareness on Health Insurance Portability and Accountability Act (HIPAA) and data privacy along with other measures. Pharmaceutical companies that are publicly traded will need to pay attention,” warns Kim.
Pharma Marketing Network
OCTOBER 6, 2021
Reaching these audiences is further complicated by HIPAA and FTC regulations — not to mention international laws like GDPR and the gradual deprecation of third-party cookies, which all marketers must consider. For pharmaceutical companies, this need is even more pressing.
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