Pharma Marketing Network

MARCH 8, 2025

Pay-per-click (PPC) advertising allows brands to reach healthcare professionals (HCPs) and patients when they are actively searching for treatment options, drug information, or medical education. Leverage first-party data to refine retargeting strategies while maintaining HIPAA compliance.

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STAT

APRIL 17, 2024

In the medical world, patients must consent if doctors want to share their private health information. But HIPAA doesn’t apply to these companies. Fewer than half of the companies surveyed encrypt their data and de-identify users. Continue to STAT+ to read the full story…

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Pharma Marketing Network

MARCH 5, 2025

So how can pharma brands maximize their return on investment (ROI) while ensuring compliance with FDA and HIPAA regulations ? The answer is simple search engines and social platforms are where patients and HCPs find information. Ensure landing pages align with ad content to prevent misleading information. blogs or webinars).

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pharmaphorum

SEPTEMBER 21, 2020

The new deal adds more than 80,000 questions and answers to the repertoire of the Alexa virtual assistant, which provides information, entertainment and advice to users on voice command via devices such as Amazon’s Echo smart speakers. Amazon meanwhile has made no secret of its ambitions in healthcare, and not just as a content channel.

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pharmaphorum

NOVEMBER 28, 2022

The US Department of Health and Human Services issued a new proposed rule Monday that would change how privacy protections for people with substance abuse disorders interact with HIPAA information sharing rules. Allows re-disclosure in most of the same circumstances in which it is allowed by HIPAA for other medical information.

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Pharma Marketing Network

MARCH 6, 2025

The way HCPs, patients, and caregivers seek information has changed. Patient Education Instagram, Facebook, and TikTok help spread disease awareness and medication safety information. Follow FDA and HIPAA Guidelines No misleading claims Every medical statement must be backed by FDA-approved data.

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Pharma Marketing Network

MARCH 19, 2025

Social media analytics should always align with FDA, HIPAA, and GDPR regulations to protect patient privacy and ensure ethical marketing practices. Avoid Data Misuse Analytics should inform marketing strategies without violating ethical boundaries. Brands should respond appropriately by providing accurate, evidence-based information.

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STAT

DECEMBER 22, 2023

Health data breaches set a record this year “We’re writing to inform you of a cybersecurity incident”: If you’ve gotten a message like this from your health care organization, you’re not alone. Understand how science, health policy, and medicine shape the world everyday. Read the rest…

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STAT

JUNE 7, 2023

The technology is designed to function like a super-charged Google search for health records, allowing hospitals to find and link information about patients to improve care and research.

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STAT

AUGUST 9, 2023

Since February, it has charged four companies with improperly handling sensitive health information — starting with the first-ever enforcement of its long-stagnant Health Breach Notification Rule, against GoodRx. This year has seen the Federal Trade Commission crack down on digital health companies’ irresponsible data use.

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Pharma Marketing Network

JANUARY 11, 2025

Ensure that your campaign includes accurate risk information alongside the products advantages. Ads for drugs like Ozempic and Trulicity set a benchmark by being both informative and transparent. Use disclaimers effectively and link to detailed product information. Global Compliance: Regulations differ across regions.

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pharmaphorum

NOVEMBER 1, 2022

Not unlike the financial industry, these institutions still exchange patient information via fax machines. As in finance, traditional healthcare stakeholders tend not to share information very efficiently with their competitors. You may ask: Can an open protocol be HIPAA compliant? The time to cross that bridge has passed.

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Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. However, the landscape isnt simple. Without careful planning, ads can get disapproved , budgets wasted, and campaigns underperforming.

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Pharma Marketing Network

MARCH 31, 2025

As automation becomes smarter, ensuring HIPAA and GDPR compliance remains critical. HCPs and patients alike rely on smartphones to consume medical information, which means ad formats, landing pages, and videos must be fast, accessible, and informative. However, marketers must balance innovation with privacy.

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Pharma Marketing Network

MARCH 11, 2025

However, with so much information available, finding the right resources can feel overwhelming. HIPAA and Data Privacy Compliance Patient data protection is a top priority in pharma marketing. Adhering to the Health Insurance Portability and Accountability Act (HIPAA) ensures that all marketing activities respect patient privacy.

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Pharmaceutical Technology

JUNE 5, 2023

Cybersecurity challenges As per a Healthcare Information and Management Systems Society (HIMSS) 2022 survey, there is a need for greater awareness on Health Insurance Portability and Accountability Act (HIPAA) and data privacy along with other measures. There is also a debate as to how genomic information should be protected,” he adds.

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Pharma Marketing Network

MARCH 20, 2025

Patients and healthcare providers are more reliant on online information than ever before. This means companies must invest in compliance-driven advertising strategies while ensuring their campaigns remain engaging and informative. Additionally, privacy regulations such as GDPR and HIPAA are impacting data-driven advertising.

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Pharma Marketing Network

DECEMBER 31, 2024

Ensure your campaigns comply with regulations like HIPAA and communicate your commitment to safeguarding patient data. Stay informed and be ready to adapt. Marketers should follow industry standards like HIPAA, ensure transparency, and work closely with legal teams to review campaigns.

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Pharma Marketing Network

NOVEMBER 7, 2024

Staying compliant with regulations like HIPAA and GDPR is non-negotiable. Data Security : Use secure email platforms to protect sensitive information. Compliance and Privacy Matters Healthcare marketing comes with its own set of rules. Consent : Always obtain permission before adding someone to your email list.

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DiversifyRx

APRIL 6, 2023

Or you can use HIPAA-compliant form services such as JotForm as well. If using a public form such as Google, you can collect only the patient’s contact information and then call them back to get their medication and pharmacy info. I would send them all information ASAP and follow up every 3-4 days over the next few weeks.

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pharmaphorum

JUNE 11, 2021

. “Cyber attacks within the healthcare and pharmaceutical industries have become more frequent and damaging” Clinical trial records often include very detailed information about individuals: habits and genetic information about a patient or their immune system.

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Fierce Healthcare

JULY 26, 2023

The system said it was required by law to comply and that doing so does not violate HIPAA.

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Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.

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Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.

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pharmaphorum

JANUARY 19, 2023

One recently enacted provision of the 21st Century Cures Act states that providers must offer electronic access to protected health information and payment records – and will change the game in consumers’ rights to transparency. Healthcare companies that don’t streamline workflow and collaboration for patient-centric care will fail.

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The FDA Law Blog

FEBRUARY 20, 2023

That Rule requires data companies to notify consumers and regulators of unauthorized disclosures of consumers’ personal health information. That’s a good list of the kinds of things that most consumers really do not want their digital medical services provider to do with their sensitive personal information. The penalty of $1.5

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Pharma Marketing Network

MARCH 13, 2025

Automate personalized email campaigns to HCPs with relevant drug information. Providing adverse effect information. Regulatory Compliance and Data Privacy Pharma marketing teams must ensure AI strategies comply with: HIPAA and GDPR regulations for patient data privacy. Chatbots assist by: Answering medication-related queries.

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Digital Pharmacist

JULY 11, 2023

Point of Care Testing Offering point-of-care testing services, such as blood pressure monitoring, blood glucose testing, cholesterol screening, and flu tests, allows independent pharmacies to provide immediate diagnostic information to patients. This platform also allows for two-way messaging.

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Pharma Marketing Network

FEBRUARY 19, 2025

Challenges in Pharma Email Marketing Pharma brands face unique barriers that other industries dont , such as: Strict compliance regulations (FDA, GDPR, HIPAA) that limit messaging. When recipients feel informed rather than sold to , theyre more likely to engage. Email fatigue among HCPs and patients , leading to low open rates.

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Pharma Marketing Network

MARCH 3, 2025

Challenges in Pharma CRO: Regulatory restrictions limit the way pharma brands present information. They visit brand websites for medical resources, clinical trial updates, and drug information , but without proper CRO tactics, they may leave without engaging. Incorporate short, informative videos HCPs prefer quick, digestible content.

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Pharma Marketing Network

FEBRUARY 27, 2025

Content Marketing: Educate, Dont Just Sell Patients and HCPs are constantly searching for medical information. Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data. Strategies to Boost Engagement and Visibility A pharma marketing campaign is only as effective as the engagement it generates.

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Pharma Marketing Network

FEBRUARY 19, 2025

Patients and HCPs are online more than ever , searching for information, treatment options, and new therapies. Digital Reach is Expanding Rapidly Over 70% of HCPs use digital channels for medical information. Pharma companies should use HIPAA-compliant programmatic platforms to avoid privacy risks.

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Pharma Marketing Network

MARCH 3, 2025

But with strict industry regulations, pharma marketers must strike a delicate balance between performance-driven ad strategies and staying compliant with HIPAA, FDA, and GDPR guidelines. A single violation of HIPAA, GDPR, or FDA guidelines can lead to hefty fines, legal action, and loss of credibility.

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Pharma Marketing Network

MARCH 16, 2025

They must be highly targeted, compliant with FDA and HIPAA guidelines, and designed to generate meaningful interactions rather than just impressions. Ensure Regulatory Compliance with Social Media Guidelines Pharma brands must adhere to strict advertising regulations , ensuring that content: Includes fair balance and safety information.

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The Checkup by Singlecare

DECEMBER 13, 2022

Once you’re ready to appeal, write a letter including all the necessary information for an appropriate review of your claim. Here is where you may provide more detailed information about the situation. If you need additional information, I can be reached at telephone number and/or e-mail address. Writing a strong appeal letter.

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Digital Pharmacist

AUGUST 8, 2023

Furthermore, COVID-19 isn’t the only thing increasing as there has also been a spike in cases of influenza (Flu) and respiratory syncytial virus (RSV), making it crucial for pharmacies to be well-informed and prepared. Secure Two-Way Messaging Our data-encrypted platform keeps communication secure and HIPAA-compliant.

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Pharma Marketing Network

FEBRUARY 19, 2025

HIPAA and Patient Privacy Concerns RTB relies on user data for targeting, but in the pharma space, this raises serious privacy concerns. The Health Insurance Portability and Accountability Act (HIPAA) restricts how patient data can be used in advertising. Pharma marketers cannot use protected health information (PHI) for ad targeting.

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