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Which Social Media Analytics Matter Most in Pharma Marketing

Pharma Marketing Network

Unlike traditional consumer brands, pharmaceutical companies face unique challenges on social media, including strict regulations, compliance concerns, and the need for factual accuracy. For pharmaceutical companies, this can provide insights into public perception of drug launches, patient experiences, and industry discussions.

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How to use Pay Per Click Advertising to Reach HCPs in Pharma

Pharma Marketing Network

Brand Authority: By appearing at the top of search engine results, pharmaceutical companies increase brand credibility among HCPs. Conversion Rate: Tracks how many users complete a desired action, such as signing up for a webinar or downloading whitepapers. Offer incentives like exclusive research reports or webinar invites.

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Top Healthcare Marketing Strategies to Boost Pharmaceutical Sales

Pharma Marketing Network

Use medical conferences, webinars, and educational content to connect with HCPs authentically. Use relatable metaphors: Think of content as a bridge connecting pharma companies with patients and HCPs. Navigating Regulatory Compliance Pharmaceutical advertising operates under strict regulations. Building trust is vital.

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Understanding Referral Marketing in Pharma

Pharma Marketing Network

On the patient side, pharmaceutical companies have launched ambassador and mentorship programs. Patient support platforms may include features that allow users to invite others to educational webinars or support communities. Every message, endorsement, or testimonial must meet FDA, FTC, and local privacy regulations.

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Pharma Digital Marketing: Strategies to Boost Engagement and Drive ROI for Pharma Brands

Pharma Marketing Network

Blogs, whitepapers, webinars, and infographics can help position your brand as a trusted authority. Using FDA-approved messaging and ensuring transparent disclaimers are critical in avoiding regulatory issues. Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data.

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Operations Data Challenges Limit the Value Realized from Pharma 4.0

ISPE

To meet these challenges, pharmaceutical companies are accelerating digital transformation and making manufacturing more responsive to changing market conditions while improving efficiency. Pharma/Biopharma companies prefer a single system across a global manufacturing network, which further exacerbates this challenge.

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Drug development and working with specialised Rare Disease networks

pharmaphorum

However, despite the work still left to be done, there are now a growing number of treatments in the pipeline and 2020 proved to be a remarkable year for orphan drug approvals, with the US FDA approving more orphan designated treatments than non-orphan drugs.