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Healthcare Marketing is Shifting Weekly, How to Prepare Your Team

Pharma Marketing Network

Invest in Continuous Learning : Hosting regular training sessions and workshops keeps teams updated on the latest digital trends, compliance regulations, and AI-powered marketing innovations. When combined with AI-powered analytics, programmatic advertising ensures that marketing budgets are used efficiently to generate maximum ROI.

HIPAA 52
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Challenges & Opportunities in Emerging Digital Health Technologies

ISPE

Given the public health emergency, health authorities offered greater flexibilities in the use of digital health platforms and technologies such as: Enhanced HIPAA (Health Insurance Portability and Accountability Act of 1996) flexibilities in the use of telemedicine services 3.

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Challenges & Opportunities in Emerging Digital Health Technologies

ISPE

In December 2021, the US FDA issued a cross-center draft guidance with recommendations on the use of digital health technology tools (DHTTs) to acquire data remotely from participants in clinical investigations for medical products. Table 3: Example classification of DHTs. .