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HIPAA

White Paper

Social Media Strategies for Pharma Marketing: Engaging HCPs & Patients

Pharma Marketing Network

FEBRUARY 5, 2025

Engage in scientific dialogues by sharing white papers and expert opinions. Compliance Challenges and How to Overcome Them Pharma marketing on social media comes with strict regulations , including: FDA and EMA guidelines restricting direct-to-consumer advertising. HIPAA and GDPR laws protecting patient privacy.

HIPAA

HIPAA Communication FDA

Audience Targeting in Pharma Marketing: Reaching the Right Patients and Providers

Pharma Marketing Network

DECEMBER 19, 2024

Education and Training: Provide resources like webinars or white papers to engage HCPs effectively. Solution: Partner with legal and compliance teams to ensure all campaigns adhere to FDA and HIPAA guidelines. By defining these audiences clearly, pharma brands can create messages that resonate and build trust.

HIPAA

HIPAA Communication FDA

Social Media Strategies for Pharma Marketing: Engaging HCPs & Patients

Audience Targeting in Pharma Marketing: Reaching the Right Patients and Providers

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