Pharma Marketing Network

MARCH 8, 2025

Introduction Pharmaceutical companies are investing heavily in digital advertising , and PPC campaign optimization is key to maximizing ROI while staying compliant. Leverage first-party data to refine retargeting strategies while maintaining HIPAA compliance. For more PPC advertising solutions, explore eHealthcare Solutions.

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Pharma Marketing Network

FEBRUARY 27, 2025

Using FDA-approved messaging and ensuring transparent disclaimers are critical in avoiding regulatory issues. Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data. Why is digital marketing important for pharmaceutical companies? However, compliance is key.

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Pharma Marketing Network

OCTOBER 6, 2021

Reaching these audiences is further complicated by HIPAA and FTC regulations — not to mention international laws like GDPR and the gradual deprecation of third-party cookies, which all marketers must consider. For pharmaceutical companies, this need is even more pressing. Premium Placement Quality Allows Creative to Shine.

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Pharma Marketing Network

JANUARY 7, 2025

Pharmaceutical companies are leveraging AI and data analytics to create hyper-personalized campaigns. Navigating HIPAA regulations while tailoring messages requires careful planning and ethical decision-making. From updated FDA guidelines to stricter European regulations, keeping up with these changes is critical.

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PharmaShots

FEBRUARY 6, 2023

The device is used for remote patient monitoring, home health, and clinical trials She also elaborated about the data used for the pre-marketing submission with FDA. Smriti: Can we discuss the data being used for the premarket submission with FDA? 

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Pharmaceutical Technology

JUNE 5, 2023

Cybersecurity challenges As per a Healthcare Information and Management Systems Society (HIMSS) 2022 survey, there is a need for greater awareness on Health Insurance Portability and Accountability Act (HIPAA) and data privacy along with other measures. Pharmaceutical companies that are publicly traded will need to pay attention,” warns Kim.

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