Remove FDA Remove HIPAA Remove Packaging
article thumbnail

How Has Patient Marketing Changed in the Digital Age?

Pharma Marketing Network

These tools help pharma brands deliver HIPAA-compliant, personalized content to segmented audiences based on health behavior and condition. Additionally, integrating offline and online experiencessuch as QR codes on packaging leading to mobile resourcesenhances the continuity of care. Are there regulations for patient marketing?

HIPAA 52