STAT

JUNE 21, 2023

“They talk in such generalities on this subject that it’s difficult for me to tell where they’re coming from,” he said at a STAT event Wednesday, speaking about top GOP senators’ approach to reforming the drug pricing middlemen who negotiate between pharmaceutical companies and insurers.

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pharmaphorum

MARCH 19, 2021

The pandemic has ushered in a number of major changes to healthcare systems, notably in the ways in which pharmaceutical companies communicate, visit and engage with physicians. Florent Edouard is the global head of commercial excellence at Grünenthal Group , a pharmaceutical company headquartered in Germany and specialised in pain.

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pharmaphorum

JULY 20, 2021

COVID-19 had a huge, and very obvious, initial impact on medical congresses and symposia when 2020’s lockdowns took effect, with many events struggling to move quickly enough to a purely digital format. Different time zones: the geographical spread of attendees presented challenges for optimising availability beyond the live event.

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Pharma Marketing Network

JULY 19, 2023

But in order to be truly effective, sponsorships must be aligned with a company’s brand values. For pharmaceutical companies, this means aligning sponsorships with causes that are related to health and wellness. In 2020, the company committed to investing $5 billion in research and development over the next five years.

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The FDA Law Blog

MARCH 6, 2024

HP&M is proud to have our professionals participating in these important events. His practice supports clients throughout the life sciences from biotech startups and multinational pharmaceutical companies to CROs and academic researchers to patient advocacy organizations. On March 20-21, Counsel John W.M.

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Pharma Marketing Network

DECEMBER 14, 2020

Highlights from Reuters Events, Pharma Awards USA 2020 – Day 1. The winner for the Patient Champion Award for Pharma, was for an individual or group who has worked to make patient’s lives easier from within a pharmaceutical company. . Highlights from Reuters Events, Pharma Awards USA 2020 – Day Two.

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European Pharmaceutical Review

OCTOBER 10, 2023

The Janssen Pharmaceutical Companies of Johnson & Johnson has revealed that according to new safety data, SPRAVATO ® (esketamine nasal spray [NS]) has demonstrated superior efficacy compared to quetiapine extended-release (Quetiapine XR) for treatment-resistant depression (TRD). Patients were 1.21 However, 82.6

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Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

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Pharma Marketing Network

NOVEMBER 24, 2024

Optimizing ROI with Multichannel Approaches Using multiple channels—email, social media, in-person events—ensures no opportunity is missed. Healthcare marketing bridges the gap between pharmaceutical companies and their audience, enhancing brand awareness and trust. How can digital marketing benefit pharmaceutical companies?

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STAT

OCTOBER 25, 2022

… Pharmaceutical companies promise that online prescribing will improve access for patients, but health policy experts worry that gaps in regulatory oversight leave patients vulnerable to the unique risks of the approach , STAT explains. We will leave it up to you to decipher this blend. Federal agencies like the U.S.

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Pharma Marketing Network

JULY 19, 2023

Sponsorships can be a powerful tool for pharmaceutical companies to engage with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. But with so many different healthcare organizations and causes to choose from, it can be difficult to know where to start.

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Pharmaceutical Companies Pharmaceutical Companies Patient Care 97

pharmaphorum

OCTOBER 20, 2020

The pandemic has triggered a change in how pharmaceutical companies are engaging with healthcare professionals. When IQVIA polled non COVID-19 treating Italian HCPs in March when the crisis was at its worst, it asked HCPs if they still welcomed pharmaceutical company engagement during the crisis. The answer was yes.

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Pharma Marketing Network

JULY 25, 2023

Traditionally, pharmaceutical companies have relied on demographics to target their marketing efforts. To create truly effective marketing campaigns, pharmaceutical companies need to go beyond demographics and consider the psychographics of their target audience. Goals: What are consumers trying to achieve?

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Pharma Marketing Network

JULY 10, 2023

Sponsorships are a great way for pharmaceutical companies to connect with their target audience and promote their products or services. Here are a few ideas: Get creative with your event sponsorships: Instead of just sponsoring a generic trade show booth, get creative with your event sponsorships.

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European Pharmaceutical Review

OCTOBER 26, 2023

Overproduction and/or deposition of amyloid-β is now thought to be the initial event in Alzheimer’s pathology. PharmaKure is a clinical stage pharmaceutical company, spun out from the University of Manchester.

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European Pharmaceutical Review

SEPTEMBER 5, 2023

The pharmaceutical company stated it believed that the launch of Wegovy will help provide an additional option to support people living with obesity in the UK. Novo Nordisk’s semaglutide injection Wegovy ® is now available as a treatment for obesity in the UK.

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Pharma Marketing Network

MARCH 18, 2025

Brand Authority: By appearing at the top of search engine results, pharmaceutical companies increase brand credibility among HCPs. Best For: Thought leadership, industry networking, and professional event promotions. Targeting Options: Job title, seniority, skills, company size, and industry.

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pharmaphorum

OCTOBER 27, 2022

Recently, IQVIA teamed up with RefuAid to develop and deliver an employability event for 12 refugee pharmacists. IQVIA’s Melinda Morgan discusses how the event came together and why such programmes are important for both companies and attendees. Talent across borders: opening doors for refugee pharmacists in the UK.

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Viseven

AUGUST 3, 2023

Starting this year, most pharmaceutical companies in South Korea plan to switch from multichannel to omnichannel marketing with the help of content production, cross-functional change management, and effective KPI monitoring. We look forward to innovative changes in the digital marketing of Korean pharmaceutical companies!”,—

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pharmaphorum

DECEMBER 7, 2021

Two-thirds of pharma companies feel well-resourced for digital HCP engagement, with all functions (digital, marketing, commercial and medical) having received increased budget and responsibility specifically for this purpose. Therefore, work must be done to develop better engagement models for all types of virtual and hybrid events.

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pharmaphorum

SEPTEMBER 8, 2020

This raises serious concerns about the extent to which citizens will be protected, and on the possibility that pharmaceutical companies end up making economic profits from the sale of their products without also being held accountable when things go wrong,” says its letter to Kyriakides, signed by BEUC director general Monique Goyens.

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Pharma Marketing Network

MARCH 10, 2025

Disease awareness campaigns can also reach specific patient groups based on demographics and interests, helping pharmaceutical companies create more personalized outreach. Paid campaigns on Twitter can be effective for event promotions, conference participation, and patient advocacy initiatives. In the U.S.,

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Pharma Marketing Network

JULY 19, 2023

For example, a pharmaceutical company could create a blog post about a new drug that it is developing. For example, a pharmaceutical company could create a white paper about a particular medical condition. For example, a pharmaceutical company could create a video about one of its products and share it on YouTube.

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The Checkup by Singlecare

MARCH 10, 2025

Some are also approved to help lower the risk of heart disease and cardiovascular events in people with diabetes or obesity. Novo Nordisk is the only pharmaceutical company that makes FDA-approved medications containing semaglutide. Semaglutide is available in oral and injection form.

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pharmaphorum

JULY 15, 2021

In her presidential address to open the virtual event, Lori J. While ASCO’s president primarily addressed the issue of racism and ethic inequalities in cancer care, the discourse from the wider event reflected a variety of inequities. Financial barriers and disparities emerged as the most discussed issue. Moving Forward.

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pharmaphorum

DECEMBER 3, 2019

Research from Ashfield Meetings & Events clearly demonstrates that face-to-face meetings and events form a major part of continuing medical education (CME). National and international congresses have been identified as the primary event to attend by HCPs.

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European Pharmaceutical Review

NOVEMBER 16, 2022

Pharmaceutical company Indivior has announced it will acquire Opiant Pharmaceuticals , Inc. per share in CVRs that may become payable in the event certain net revenue milestones are achieved by OPNT003. “We per share in cash, plus up to $8.00

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Pharmaceutical Companies Pharmaceutical Companies FDA 98

Pharma Marketing Network

JULY 12, 2023

Social media platforms can be a great way for pharmaceutical companies to connect with their target audience and promote their products or services. You can use LinkedIn to share news about your company, post job openings, and connect with potential customers. You can also use YouTube to host webinars and other live events.

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Pharma Marketing Network

DECEMBER 4, 2024

Omnichannel Marketing Strategies Omnichannel marketing ensures consistency across all platforms—whether it’s an email, social media post, or in-person event. By 2025, pharmaceutical companies will need to adapt and innovate to remain competitive and effectively reach their target audiences.

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Pharmaceutical Technology

JANUARY 20, 2023

Additionally, climate change has a direct impact on population health – and in turn pharmaceutical demand. Wildfires, floods, landslides, and drought, often in places unused to such extreme weather events, are causing a global shift in public health issues and can quickly lead to a humanitarian crisis.

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pharmaphorum

MARCH 21, 2022

Over the past five years, medical XR companies that were smaller start-ups have evolved into multimillion-dollar enterprises, partnering with pharmaceutical companies to supply digital therapeutic solutions using 3D immersive technology. If pharma joined the event, it would undoubtedly expand the reach of these solutions.

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Viseven

JUNE 20, 2023

LAUSANNE, Switzerland, June 20, 2023 – Viseven, a leading global MarTech services provider for the Pharma and Life Sciences industries, is thrilled to announce its partnership with SpotMe, an enterprise event platform tailored to high-touch industries. For us, having a partner who is forward-thinking and aligned with our vision is paramount.

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pharmaphorum

OCTOBER 12, 2022

Prior to selling drugs or medical products in any country, pharmaceutical companies must prove compliance and gain the regulatory approval required by the country in which the goods will be distributed in. Remaining compliant is imperative to the life sciences industry, so adhering to regulatory requirements is mandatory.

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pharmaphorum

OCTOBER 7, 2022

Expert speaking companies include Plexium , Stanford University Medical School, Seed Therapeutics, Janssen Pharmaceutical Companies of Johnson & Johnson, Kymera Therapeutics, Foghorn Therapeutics & many more. View the full event guide here.

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pharmaphorum

JANUARY 6, 2023

But against the backdrop of current global events, a conservative approach makes sense. The incident illustrated the fickle nature of luck in general and, more specifically, how one event can change a company’s fortunes for the worse. So, what can a pharmaceutical company best control that directly affects its bottom line?

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Pharma Marketing Network

MARCH 23, 2023

Pharmaceutical advertising is a crucial aspect of promoting and marketing drugs to the public. With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience.

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pharmaphorum

NOVEMBER 3, 2020

Social distancing and travel restrictions have forced congress organizers to make a tough decision between canceling events or re-formatting for a remote audience. When a healthcare professional attends a physical congress, they commit the entire day to the event. However, COVID-19 has changed the congress experience significantly.

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