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Creating Synergy: Aligning Brand Values with High-Impact Healthcare Sponsorships in the Pharmaceutical Industry 

Pharma Marketing Network

But in order to be truly effective, sponsorships must be aligned with a company’s brand values. For pharmaceutical companies, this means aligning sponsorships with causes that are related to health and wellness. This could help to improve the lives of patients and make a real difference in the world.

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The digital transformation of pharma’s physician engagement strategies

pharmaphorum

The pandemic has ushered in a number of major changes to healthcare systems, notably in the ways in which pharmaceutical companies communicate, visit and engage with physicians. His vision is to transform the way businesses operate by helping them increase speed to market while also improving patient care. and Israel.

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Choosing the Right Sponsorships for Maximum Impact in the Pharmaceutical Industry 

Pharma Marketing Network

Sponsorships can be a powerful tool for pharmaceutical companies to engage with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. This can help to improve the quality of care that patients receive and make a positive impact on their lives.

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Highlights from Reuters Events, Pharma Awards USA 2020

Pharma Marketing Network

Highlights from Reuters Events, Pharma Awards USA 2020 – Day 1. Throughout the ceremony, finalists presented their learnings around patient experience & services, novel collaborations, customer experience, education & awareness, analytics, and more. Highlights from Reuters Events, Pharma Awards USA 2020 – Day Two.

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What HCPs think about health equity in cancer care

pharmaphorum

The topic rose to significance in the American Society of Clinical Oncology (ASCO) whereby they updated their mission statement in 2020 to “Conquering cancer through research, education, and promotion of the highest quality, equitable patient care.” In her presidential address to open the virtual event, Lori J. Everywhere.’.

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IVRHA 2022: Exhibiting pioneers of medical XR

pharmaphorum

Over the past five years, medical XR companies that were smaller start-ups have evolved into multimillion-dollar enterprises, partnering with pharmaceutical companies to supply digital therapeutic solutions using 3D immersive technology. If pharma joined the event, it would undoubtedly expand the reach of these solutions.

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Digital strategies for pharma’s physician engagement

pharmaphorum

Grünenthal Group’s global head of commercial excellence Florent Edouard was one of three panellists at the online event and he explained how, prior to COVID, the relationship between pharma and its key stakeholder had become somewhat strained. She is regularly invited to speak and moderate at industry events. and Israel.