Remove Events Remove HIPAA Remove Labelling
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How Has Social Media Advertising Changed in Pharma

Pharma Marketing Network

Brands tiptoed around platforms like Facebook or Twitter, fearful of FDA repercussions, adverse event reporting, and lack of clear guidance. The emergence of HIPAA-compliant targeting technologies, HCP-specific segments, and improved analytics has made social platforms not just viable but essential for pharmaceutical marketing.

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How AI can help pharmacists

The Checkup by Singlecare

For example, an AI model can be used to streamline workflow, identify adverse events and drug interactions, and provide medication therapy management (MTM) services. Robotic dispensing systems help prepare prescriptions by packaging and labeling medications to improve efficiency.

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Challenges & Opportunities in Emerging Digital Health Technologies

ISPE

Given the public health emergency, health authorities offered greater flexibilities in the use of digital health platforms and technologies such as: Enhanced HIPAA (Health Insurance Portability and Accountability Act of 1996) flexibilities in the use of telemedicine services 3. Vendor Considerations. 12 (2022): 1125–1126. doi:10.1001/jama.2022.2040.

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Challenges & Opportunities in Emerging Digital Health Technologies

ISPE

There are important considerations if the DHTT is classified as a medical device, which may change the level of regulatory controls and evidentiary requirements to support its appropriate use, such as off-label versus on-label use of a device with prior marketing authorization. Vendor Considerations.