Pharma Marketing Network

MARCH 5, 2025

So how can pharma brands maximize their return on investment (ROI) while ensuring compliance with FDA and HIPAA regulations ? Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. Work with HIPAA-compliant ad partners to safeguard patient data. blogs or webinars).

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Pharma Marketing Network

MARCH 27, 2025

Brands tiptoed around platforms like Facebook or Twitter, fearful of FDA repercussions, adverse event reporting, and lack of clear guidance. The emergence of HIPAA-compliant targeting technologies, HCP-specific segments, and improved analytics has made social platforms not just viable but essential for pharmaceutical marketing.

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The FDA Law Blog

FEBRUARY 20, 2023

GoodRx is alleged to have shared ostensibly protected personal health information with other tech companies, used the data for ad targeting, allowed third-party use of the data, used a HIPAA seal on its site that misrepresented its compliance status, and failed to put other policies in place to protect the data.

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Pharma Marketing Network

MARCH 16, 2025

They must be highly targeted, compliant with FDA and HIPAA guidelines, and designed to generate meaningful interactions rather than just impressions. Twitter Best for real-time updates, health awareness events, and expert opinions. Pharma marketers should align campaign goals with platform strengths to maximize ROI.

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Pharma Marketing Network

MARCH 3, 2025

Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Violating HIPAA, FDA, or GDPR regulations can lead to heavy fines and reputational damage. HIPAA Compliance Ads must not target individuals based on sensitive health data without explicit consent.

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Pharma Marketing Network

MARCH 3, 2025

Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Violating HIPAA, FDA, or GDPR regulations can lead to heavy fines and reputational damage. HIPAA Compliance Ads must not target individuals based on sensitive health data without explicit consent.

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Pharma Marketing Network

FEBRUARY 5, 2025

Provide quick updates on industry events, conferences, and regulatory news. Compliance Challenges and How to Overcome Them Pharma marketing on social media comes with strict regulations , including: FDA and EMA guidelines restricting direct-to-consumer advertising. HIPAA and GDPR laws protecting patient privacy.

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