Pharma Marketing Network

MARCH 8, 2025

Leverage first-party data to refine retargeting strategies while maintaining HIPAA compliance. Optimize landing pages to ensure message consistency and compliance with FDA regulations. FDA and HIPAA Compliance in PPC Fair balance requirements Ads must include benefits and risks equally.

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Pharma Marketing Network

FEBRUARY 19, 2025

Challenges in Pharma Email Marketing Pharma brands face unique barriers that other industries dont , such as: Strict compliance regulations (FDA, GDPR, HIPAA) that limit messaging. FDA and Fair Balance Messaging All promotional emails must include fair balance messaging benefits and risks must be presented equally.

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Pharma Marketing Network

MARCH 16, 2025

They must be highly targeted, compliant with FDA and HIPAA guidelines, and designed to generate meaningful interactions rather than just impressions. Lead generation (measured by webinar sign-ups or whitepaper downloads). Engagement (measured by comments, shares, and likes).

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Pharma Marketing Network

MARCH 3, 2025

Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers. How do pharma brands ensure compliance in digital advertising?

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Pharma Marketing Network

MARCH 3, 2025

Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers. How do pharma brands ensure compliance in digital advertising?

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Pharma Marketing Network

MARCH 3, 2025

Whether thats requesting medical samples, signing up for a webinar, or downloading patient education materials , CRO helps ensure visitors dont just browsethey take action. CRO best practices for patient engagement include: Clearly stating HIPAA compliance and data privacy policies. This content is not medical advice.

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Pharma Marketing Network

APRIL 10, 2025

They may see a YouTube ad, visit a landing page, download a support guide, and later engage through a reminder email. It means using data responsibly to tailor content, recommend resources, and support adherenceall while complying with HIPAA and other healthcare regulations. Compliance remains essential in paid campaigns.

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