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The Case for Targeted Marketing for Independent Pharmacy Owners

DiversifyRx

This is why independent pharmacies should focus more on targeted marketing. Independent pharmacy owners face the challenge of staying profitable while maintaining the personal touch that sets them apart. The post The Case for Targeted Marketing for Independent Pharmacy Owners first appeared on DiversifyRx.

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Pharmacy Profit: 5 Steps For Ending Strong

DiversifyRx

Step 3: Insight Into Your Pharmacy Profit—Reflect on This Year’s Wins (and Challenges) Take a moment to give yourself a pat on the back. Running an independent pharmacy is no small feat, and you’ve navigated another year of PBM shenanigans, staffing challenges, and changing regulations.