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What is Content Mapping and How Does It Help Develop a Content Strategy in Pharma?

Viseven

We will also discuss unique specifics and critical considerations for developing a content map for pharmaceutical products. Content mapping definition is the process of planning, organizing, and delivering content that aligns with the target audience’s needs at every stage of their journey. What is Content Mapping?

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Ep. 001 – John Mack Podcast Transcript

Pharma Marketing Network

John Mack (PG): So, when I got laid off and as a consultant, I was working for a consulting company, helping them do websites for pharmaceutical companies in the.com bust, you know, a lot of people got laid off. It wasn’t just pharmaceutical companies and others. And but the pharmaceutical company did.