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The New Killer App? Platforms in Healthcare

Pharma Marketing Network

A digital platform typically refers to a digital service or digital product with an integrated business model and operational model. By definition, digital platforms seek to capitalize on network effects so that as new parties join the participant group, it becomes more valuable for everyone involved.

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Ep. 001 – John Mack Podcast Transcript

Pharma Marketing Network

they got into trouble for putting out some recommendations about hospitals, and that they were actually paid ads. John Mack (PG): Well, you know, we the unconference people, we were the ones who were trying to push them into social media, we said the pharmaceutical industry should definitely be in social. RJ Lewis (EHS): Dr. Coop.