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Find your inner data and take precision marketing to the next level

pharmaphorum

Essentially, CRMs were built last century and their architecture never envisioned elements like conversational AI from chatbots, mobile and web data, customer service data and all this streaming data. They weren’t built for current digital customer conversations and engagement,” says Kurian. “It Swift Integration. “It

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Badass Staff Meetings: Here is the Formula

DiversifyRx

Staff meetings are an opportunity to gain more team engagement, discuss new and upcoming initiatives, collaborate on ideas, learn what’s working and what’s not, and uncover any customer service issues that need attention. There are definitely some plusses for more frequent staff meetings. Nothing is written in stone!

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Viseven at Reuters Pharma EU

Viseven

Reuters Pharma united the top pharma company representatives, providing them cozy and compact space to share the vision of the foreseeable future, exchange insights and experience, and possibly agree upon uniting their effort in customer service.

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The New Killer App? Platforms in Healthcare

Pharma Marketing Network

A digital platform typically refers to a digital service or digital product with an integrated business model and operational model. By definition, digital platforms seek to capitalize on network effects so that as new parties join the participant group, it becomes more valuable for everyone involved.

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What is Content Mapping and How Does It Help Develop a Content Strategy in Pharma?

Viseven

Content mapping definition is the process of planning, organizing, and delivering content that aligns with the target audience’s needs at every stage of their journey. A content manager should comprise content ideas from different departments, including marketing, sales, customer service, and product development.

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Ep. 001 – John Mack Podcast Transcript

Pharma Marketing Network

John Mack (PG): Well, you know, we the unconference people, we were the ones who were trying to push them into social media, we said the pharmaceutical industry should definitely be in social. Don Langsdorf (EHS): Right, it’s a real-time conversation with your customer. It’s a channel to communicate with your customers.

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Do You Hear What I Hear? One Year of OTC Hearing Aids

The FDA Law Blog

And the lack of third party coverage is still a problem such that OTC hearing aids—at least for higher priced versions—may still be unaffordable for many potential customers. As far as we know, there are no definitive data on the volume of OTC sales.