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The digital transformation of pharma’s physician engagement strategies

pharmaphorum

The pandemic has ushered in a number of major changes to healthcare systems, notably in the ways in which pharmaceutical companies communicate, visit and engage with physicians. The threat of disease spread and other risk factors from COVID-19 have only compounded this. How engagement with HCPs will evolve in the future.

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Patient Engagement in Pharma – Why and How?

Viseven

In an era where medicine is rapidly becoming more personalized, why do pharmaceutical companies still struggle to effectively engage with the very individuals they aim to serve? Additionally, the COVID-19 pandemic has intensified public scrutiny of pharmaceutical companies, creating a unique opportunity to build trust with patients.

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Digital strategies for pharma’s physician engagement

pharmaphorum

A recent pharmaphorum webinar on digital transformation , held in association with P360, explored how COVID has fast-tracked pharma’s long-held ambitions to make wider use of digital technology and streamline its communications with HCPs. Physician access issues coupled with message delivery disconnects only compounded the problem.

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Quality first: How pharma can meet injectables demand while staying compliant

Pharmaceutical Technology

Large-molecule drugs such as biologics are particularly sensitive to foreign contamination and E&L interaction, making these issues key concerns for pharmaceutical companies. This on-demand webinar discusses the importance of a patient-appropriate BL & GF profile. Regulators are also paying close attention to the risks.

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How to choose the right antimicrobial agent for a new pharmaceutical formulation

Pharmaceutical Technology

From alcohols to quaternary ammonium compounds, each type of agent has a unique mode of action, with varying degrees of efficacy. Antimicrobial agents can be used both as active pharmaceutical ingredient (API) and as excipients. There are many other aspects to take into consideration. Is Benzalkonium Chloride a good choice?