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With reimbursements dwindling and the so-called “ DIR Apocalypse ” or “DIR Armageddon” on the horizon, no explanation is needed as to why independentpharmacies are seeking innovative ways to expand their revenue streams beyond traditional prescription dispensing.
Pharmacies should use landing pages more often. Landing pages allow you to talk specifically about a problem patients have (like a page dedicated to hair loss) or specifically about one of your services (such as compounding). Some patients may freely permit you to talk about their stories.
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