Remove Communication Remove Vaccines Remove Webinar
article thumbnail

Harnessing Marketing Networks in the Pharmaceutical Industry: Strategies for Success

Pharma Marketing Network

To build strong HCP networks: Host webinars and conferences : Share new research and treatment insights. Consider Pfizer’s Science Will Win campaign, which highlighted the companys dedication to vaccine development. Ensure faster adoption of new therapies. Utilize CRM platforms : Track and maintain relationships with physicians.

article thumbnail

Pharmaceutical Branding Strategies: Building Trust, Loyalty, and Market Differentiation in a Competitive Industry

Pharma Marketing Network

For example, GSKs vaccine campaigns often include real patient experiences, fostering trust. Humanize Your Brand with Thought Leadership: Engage healthcare professionals with webinars, whitepapers, and expert articles. Commit to Transparency: Clearly communicate side effects, trial results, and efficacy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Valuable virtual tools to keep HCPs informed

pharmaphorum

If there’s one take-home message about working during a pandemic, it is the enormous value that virtual events, webinars and e-learning can bring when face-to-face meetings and presentations are impossible. Rewind to March of 2020, and pharma companies were facing a communication crisis. The crisis that changed everything.

article thumbnail

How to address patient vaccine hesitancy and misconceptions

The Checkup by Singlecare

Vaccines have been an essential part of protecting public health for decades. However, despite the overwhelming evidence for their effectiveness and safety, there has been an increasing trend of vaccine hesitancy in recent years. What is vaccine hesitancy? Are there any long-term risks with vaccines?

article thumbnail

Increasing patient engagement with UK clinical trials

pharmaphorum

In a recent webinar from pharmaphorum, the National Institute for Health Research (NIHR) outlined why and how it has developed a new approach to engage with patients while complying with national regulations, such as those set out in the Association of the British Pharmaceutical Industry’s (ABPI) Code of Practice.

article thumbnail

Scientific evidence ‘on demand’? Proceedings from an expert roundtable

pharmaphorum

The ways in which we communicate and consume information are constantly transforming. In 2020, the challenges of the COVID-19 pandemic greatly accelerated the pace of this evolution, with wide-reaching effects on many aspects of medical communications. Q1: What are some ways in which data dissemination has evolved in 2020?

article thumbnail

A crisis of trust: How lack of sector confidence is threating patient centricity

pharmaphorum

Just 13% of people completely trust the pharma companies they interact with, 68% say the interactions feel transactional, and only a third agree that organisations know their communication preferences. Communication and transparency. Hughes said: “Patient services is a very scripted part of the business. About the author.