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Medical Writing in Enhancing Healthcare Communication

Viseven

It’s like a bridge connecting the intricate world of medical science to everyday healthcare communication. In an era where accurate and timely information can critically impact patient outcomes, effective communication in healthcare becomes paramount. Scary thought, right?

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4 ways to embed data-driven best practice in pharma HCP communications

pharmaphorum

Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. The post 4 ways to embed data-driven best practice in pharma HCP communications appeared first on. For more information, visit veeva.com/eu.

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Pharma needs to adapt its communications or be left behind

pharmaphorum

Amid the turmoil and the race to not only find a vaccine but also help to care for those who are battling the long-term effects of COVID-19, healthcare organisations need to sharpen their communication skills. Healthcare companies that take this approach can improve their processes before commercialisation by breaking down internal silos.

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Content metrics help generate compelling communication

pharmaphorum

Content may stay roughly the same if a company is not making significant changes, such as refreshing claims or addressing trial data. The presentation style of the content may change, but companies can reuse the content itself. Ian gives an example of an international company he worked with, with a 30% content reuse target KPI.

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Patient Engagement in Pharma – Why and How?

Viseven

In an era where medicine is rapidly becoming more personalized, why do pharmaceutical companies still struggle to effectively engage with the very individuals they aim to serve? Additionally, the COVID-19 pandemic has intensified public scrutiny of pharmaceutical companies, creating a unique opportunity to build trust with patients.

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Content Creation for Social Media: Boosting Pharma Marketing Engagement

Pharma Marketing Network

In the digital age, content creation for social media has become an indispensable tool for industries across the board, including pharmaceuticals. As the healthcare landscape evolves, pharmaceutical companies are increasingly leveraging social media platforms to connect with healthcare professionals, patients, and the broader public.

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Navigating the Evolving Pharma Industry: Key Marketing Strategies for Pharma Executives

Pharma Marketing Network

These technologies enable pharmaceutical companies to analyze vast amounts of data quickly, identify potential drug candidates, and optimize clinical trials, ultimately accelerating the time-to-market for new therapies. Partnerships and collaborations are gaining traction as innovative marketing strategies in the pharma industry.