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Parliament is calling for regulators to audit pharmaceuticalcompanies that have made misleading statements to the public about their Covid-19 vaccines. The oversight body noted the communications had not been subject to the regulatory approval process. A member of the U.K.
Humans are diverse and communications to engage us need to be inclusive. Page & Page’s Lisa Jane Lishman outlines why communication and the strategies behind it need to be more personal to ensure that people – whoever they are – feel valued and respected. Today, people are culturally, socially, and demographically diverse.
Whether you’re a large pharma company or a small, emerging one, communication is key. Success or failure hinges on communicating the advantages of your offerings to both prescribing providers and patients. This webinar will also explore: What’s next for digital healthcare communications. About the panel.
Engaging, strategic, customer-centric communication is important in any industry, and no industry has been unaffected by the changing world of digital communication. Fundamentally, the aims of healthcare communication haven’t changed, panellists said. And I think that’s changing a lot the way that we do communication.”.
To address this gap, GoodRx is partnering with pharmaceuticalcompanies to improve cost transparency and communication between patients and providers. New findings reveal an out-of-pocket cost gap between brand-name and generic prescriptions.
Amid the turmoil and the race to not only find a vaccine but also help to care for those who are battling the long-term effects of COVID-19, healthcare organisations need to sharpen their communication skills. Healthcare companies that take this approach can improve their processes before commercialisation by breaking down internal silos.
OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceuticalcompanies. The evolution of value in healthcare is a trend that has important implications for communications, particularly because ‘value’ is very much in the eye of the beholder.
German pharmaceuticalcompany Merck has appointed Thomas Möller as its new head of group communications. Most recently responsible for corporate communications, Möller has worked at Merck since 2017, when he joined as head of external communications. I am really looking forward to collaborating with him further.”.
Pharmaceuticalcompany Eli Lilly has announced the appointment of two senior positions in its Public Affairs and Communications team. James Tyrrell (left) has been appointed as senior director of Communications – Cardiometabolic Health in the International Communications team at Eli Lilly.
PR agency WE Communications has set up a new scientific engagement and medical education offering and recruited Terry Bradley and Ben Fisher to lead it. Fisher said of WE Communications’ new service launch: “Scientific engagement enables our clients to tell the human story behind the data. “I
Food and Drug Administration has scolded AbbVie for making false and misleading claims about a TV ad about a migraine pill that features Serena Williams, the third time this year the agency has taken a major pharmaceuticalcompany to task for its marketing. The agency is upset with Abbvie for a couple of reasons.
It’s like a bridge connecting the intricate world of medical science to everyday healthcare communication. In an era where accurate and timely information can critically impact patient outcomes, effective communication in healthcare becomes paramount. Scary thought, right?
In today’s competitive global market, pharmaceuticalcompanies cannot afford to waste time or resources on strategies that do not fit patient needs or generate scripts. But how do you ensure you are making the right connections and ensuring all key stakeholders have access to tailored education around treatments?
There is little doubt that the arrival of COVID-19 changed the game for communication and commercialisation efforts for pharmaceuticalcompanies around the world. Today’s pharmaceutical ads have come a long way since the days of snake oil and miracle elixirs. Inside the colourful history of pharma advertising.
COVID-19 might have forced pharma to finally fully embrace digital communications, but that doesn’t mean the industry is good at using these platforms yet. Ian Daley and Jonathan Macdonald from EPG Health tell us how pharma can take cues from companies like Amazon. Responding to dynamic shifts in value communications.
A new case study released by AllazoHealth reveals that a leading rare disease pharmaceuticalcompany achieved a 10.4% increase in therapy initiation, driven by AI-enabled patient outreach and personalized communications.
That’s the role of the pharmaceuticalcompanies that employ MSLs and their partners who help to design engaging education platforms and curricula in order to best prepare these important communicators. This webinar will also explore: How the changing nature of communications technology and modalities are changing the MSL’s role.
Companies are investing heavily in digital tools to streamline communication and build stronger connections. Strategies like storytelling, personalized educational content, and two-way communication channels create trust and build loyalty. Patient-Centric Marketing Patients want to feel heard.
In February 2019, Viseven, a global provider of digital solutions for the life sciences industry, announced a strategic collaboration with a global pharmaceuticalcompany. This company specializes in biopharmaceuticals, diabetes care, obesity care, and other severe chronic diseases. Let us know!
Companies are also helping patients understand where they can access labs, infusion centres or imaging centres, and are offering solutions to HCPs and their practices so they can more easily afford and keep stock of therapies. The impact on launch.
The pandemic has ushered in a number of major changes to healthcare systems, notably in the ways in which pharmaceuticalcompaniescommunicate, visit and engage with physicians. Nandwana has been in the life sciences field since 1996 and has a Bachelor of Science in Mechanical Engineering from the University of Mumbai.
Abid Rahman from Intouch Group tells pharmaphorum how AI-based technology is solving challenges across healthcare systems, pharmaceuticalcompanies, and patient treatment. We can put AI use cases in three buckets – healthcare and hospital systems, pharmaceuticalcompanies and patient and caregivers.”.
Challenge Syner-G was contracted by a US PharmaceuticalCompany to help improve the quality of submission documentation generated during the manufacture of a Drug Substance intended for Phase II trials. The progress of the assignment was communicated to the client through weekly reports and regular virtual meetings.
Pharmaceuticalcompanies who contributed to the survey include AbbVie, AstraZeneca, Boehringer Ingelheim and GSK. Other roles filled by undergraduates included marketing, communications and IT. The survey used anonymous data to evaluate collaboration trends among academic organisations and key players in the industry.
People can opt out of the scheme by filling in a form and taking it to their GP before 23 June, but campaigners say this has not been communicated effectively. The government’s last attempt to shake up patient data-sharing – 2013’s Care.data scheme – suffered from a number of false starts and was eventually shut down in 2016. .
Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceuticalcompanies, and medical device manufacturers alike. Effective Communication: The foundation of any successful relationship is clear and effective communication.
Here are some factors to consider when choosing a web development company for the pharmaceutical industry: ● Experience in the pharmaceutical industry: Make sure the company you choose has experience developing websites for pharmaceuticalcompanies. Interview multiple companies before making a decision. ●
In order to test, market, and release drugs onto the market, pharmaceuticalcompanies must abide by government regulations and oversight processes. . Regulatory affairs, however, encompasses more than just the pharmaceutical industry. Pharmacists who work in the private sector typically work for a pharmaceuticalcompany.
To ensure people in LMICs have access to new and innovative medicines and vaccines as soon as possible after launch, companies need to have an access plan in place for products in the pipeline from at least Phase II of R&D. The research showed 83 percent of pharmaceuticalcompanies are putting more strategies in place.
Just as the wider healthcare system continues to acclimate to a new normal, the way pharma and physicians communicate is experiencing a technological revolution. Inefficient communications pre-COVID. And as physicians see processes digitalized, there will be no wholesale return to pre-COVID communication styles. “It’s
COVID-19 is making digital transformation even more pressing for pharmaceuticalcompanies. Amid the coronavirus pandemic digital health offers many ways to develop public utility projects and enhance healthcare communications.
To combat such challenges, pharmaceuticalcompanies need to adopt processes that are not just efficient, but agile. Empowering labs with automated equipment that produces rich, traceable, and actionable data insights means pharmaceuticalcompanies can ensure drug production runs smoothly – even under stress.
The pandemic has triggered a change in how pharmaceuticalcompanies are engaging with healthcare professionals. When IQVIA polled non COVID-19 treating Italian HCPs in March when the crisis was at its worst, it asked HCPs if they still welcomed pharmaceuticalcompany engagement during the crisis. The answer was yes.
Stephen Towers, PhD is a leader in medical communications and healthcare marketing, with extensive experience in developing promotional medical education programs and medical affairs initiatives across numerous therapeutic areas and on behalf of diverse US healthcare organizations, from large pharmaceuticalcompanies to smaller biotechs.
Scientific communicationscompany Envision Pharma has bought Two Labs, a firm specialising in commercial solutions for the pharma and biotech sector, for an undisclosed sum. Two Labs helps pharmaceuticalcompanies develop and execute customised launch strategies for products.
In 2002, Dr Barton founded PharmaVision to provide independent, tailor-made, life sciences, and consumer health research to pharmaceuticalcompanies, competitive intelligence specialists, investment institutions, and healthcare communication agencies.
In office/in person sales promotion, the staple of pharmaceuticalcompany activities, is simply not possible today with interactions reduced to the sporadic video or to telephone engagement. Understanding how to modify communication style is a first step.
Only 33% of the UK public would trust pharmaceuticalcompanies to keep their health data secure – whilst, for instance, 89% trust information from traditional healthcare providers – such as doctors and hospitals. He has worked on various pharmaceutical projects including technology strategy for vaccines and new growth models.
In an era where medicine is rapidly becoming more personalized, why do pharmaceuticalcompanies still struggle to effectively engage with the very individuals they aim to serve? Additionally, the COVID-19 pandemic has intensified public scrutiny of pharmaceuticalcompanies, creating a unique opportunity to build trust with patients.
Trend #1: Media and Tech: Facilitating Communication. The pharmaceutical industry is making it a high priority to be transparent with their audience and help their patients feel as comfortable as possible while getting the care they need. Trend #4: Questioning the Systems: Doubt in Institutions.
Despite the success tied to the vaccine rollout, analysing data is still a daily challenge for many life sciences and pharmaceuticalcompanies. One example of this use case is a pharmaceuticalcompany that recently gained FDA approval for a rare cancer treatment. and consulting roles.
In an increasingly competitive pharmaceutical landscape, the significance of healthcare branding has never been more pronounced. As we approach 2025, the ability of pharmaceuticalcompanies to effectively craft and communicate their brand identity will play a pivotal role in determining their market success.
Physicians, patients, and caregivers are all tapping into the power of social media to communicate with one another and increase awareness about certain issues that are important to them. There are numerous benefits for pharmaceuticalcompanies in the healthcare influencer space.
Overall, ED&I planning is “starting to take shape”, with 83% of companies having a defined strategy for the organisation and 59% having a UK-specific strategy. But while most companies have an ED&I strategy, the communication of goals and measures is less common. Measure to improve.
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