Remove Communication Remove Information Remove Pharmaceutical Companies
article thumbnail

The power of communication: engaging diverse groups in healthcare

pharmaphorum

Humans are diverse and communications to engage us need to be inclusive. Page & Page’s Lisa Jane Lishman outlines why communication and the strategies behind it need to be more personal to ensure that people – whoever they are – feel valued and respected. Today, people are culturally, socially, and demographically diverse.

article thumbnail

Healthcare communication and how it’s changing

pharmaphorum

Engaging, strategic, customer-centric communication is important in any industry, and no industry has been unaffected by the changing world of digital communication. Fundamentally, the aims of healthcare communication haven’t changed, panellists said. And I think that’s changing a lot the way that we do communication.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pharma needs to adapt its communications or be left behind

pharmaphorum

Amid the turmoil and the race to not only find a vaccine but also help to care for those who are battling the long-term effects of COVID-19, healthcare organisations need to sharpen their communication skills. Creating a more informed patient can improve outcomes and ultimately, quality of life. Patient focus.

article thumbnail

4 ways to embed data-driven best practice in pharma HCP communications

pharmaphorum

Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. For more information, visit veeva.com/eu. The post 4 ways to embed data-driven best practice in pharma HCP communications appeared first on.

article thumbnail

Content metrics help generate compelling communication

pharmaphorum

Content metrics is the collection of content data for both the industry as a benchmark and the individual company’s content performance,’’ says Ian. “It It informs companies how its content is created, approved, reused and published and how to optimise performance for a more significant impact. Every country has its regulations.

article thumbnail

Potential impact of Pharma Tariffs on Marketing

Pharma Marketing Network

Table of Contents: Understanding Pharma Tariffs Impacts on Branded Drug Marketing Adjusting Digital Advertising Strategies Strategic Recommendations for Pharma Marketers Conclusion FAQs Understanding Pharma Tariffs Pharma tariffs are taxes imposed by governments on imported pharmaceutical products. How do pharma tariffs impact drug pricing?

article thumbnail

Valuable virtual tools to keep HCPs informed

pharmaphorum

Use of these platforms was however already trending up before the crisis, and there’s every sign demand will stay high from now on, according to Sjors van den Camp, commercial director at Online Seminar – a company whose heritage in this sector goes back more than a decade. The crisis that changed everything.