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With reimbursements dwindling and the so-called “ DIR Apocalypse ” or “DIR Armageddon” on the horizon, no explanation is needed as to why independentpharmacies are seeking innovative ways to expand their revenue streams beyond traditional prescription dispensing.
In this changing environment, independentpharmacies face increasing competition from retail, online, regional, and mail-order pharmacies. To stay competitive, it is key for independentpharmacies to adapt to changing patient needs by leveraging technology and providing elevated patient care beyond their medication needs.
This is why independentpharmacies should focus more on targeted marketing. Independentpharmacy owners face the challenge of staying profitable while maintaining the personal touch that sets them apart. The post The Case for Targeted Marketing for IndependentPharmacy Owners first appeared on DiversifyRx.
Many pharmacies expanded their services to provide more various services to customers. CVS MinuteClinics provide lab testing, clinical services, COVID-19 testing, and vaccination with or without an appointment. the customers can do testing when they visit a pharmacy to fill their monthly medications.
One surprising trend was whether respondents had received a vaccination at the pharmacy. In 2022, they anticipated an increase in vaccinations at pharmacies, given communitypharmacies' efforts to administer COVID vaccinations.
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