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Healthcare Email Marketing Strategies: A Guide for Pharma Executives

Pharma Marketing Network

In an industry as specialized as healthcare, personalized communication can make or break your relationship with HCPs and patients. Webinar Invitations : Engage HCPs with exclusive opportunities to learn and interact. Event Reminders : Automate reminders for webinars or conferences. Because it’s personal, direct, and measurable.

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Top Challenges for Pharma Marketing in 2025

Pharma Marketing Network

The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. However, the shift toward digital means that marketers must find new ways to connect with HCPs, whether through webinars, digital content, or online communities.

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