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Specialty pharma’s next big opportunity: it’s time for patient access to adopt an open protocol

pharmaphorum

Not unlike the financial industry, these institutions still exchange patient information via fax machines. As in finance, traditional healthcare stakeholders tend not to share information very efficiently with their competitors. You may ask: Can an open protocol be HIPAA compliant? The time to cross that bridge has passed.

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2023 predictions and challenges in the healthcare business

pharmaphorum

I expect a more patient-friendly experience, incorporating trends such as online scheduling and onboarding to create more efficient in-person visits, automated post-visit follow-ups, better incorporation of remote care into the experience, and even direct patient communication with providers to build trust.

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Top Clinical Services for Boosting Your Pharmacy’s Revenue

Digital Pharmacist

Point of Care Testing Offering point-of-care testing services, such as blood pressure monitoring, blood glucose testing, cholesterol screening, and flu tests, allows independent pharmacies to provide immediate diagnostic information to patients. This platform also allows for two-way messaging.

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Top Challenges for Pharma Marketing in 2025

Pharma Marketing Network

The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. Pharma companies must also ensure that sensitive health information is safeguarded, as patient trust hinges on data security. How can pharma brands build trust with patients?

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op Pharma Marketing Trends Shaping the Future of Healthcare in 2025

Pharma Marketing Network

Social media, online forums, and digital content are becoming primary channels for disseminating information about new drugs and therapies. Moreover, the adoption of digital tools like mobile apps and telemedicine platforms is facilitating direct communication between pharma companies and end-users.

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COVID-19, Flu, and RSV in 2023: What Pharmacists Should Know

Digital Pharmacist

Furthermore, COVID-19 isn’t the only thing increasing as there has also been a spike in cases of influenza (Flu) and respiratory syncytial virus (RSV), making it crucial for pharmacies to be well-informed and prepared. Secure Two-Way Messaging Our data-encrypted platform keeps communication secure and HIPAA-compliant.

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Healthcare Email Marketing Strategies: A Guide for Pharma Executives

Pharma Marketing Network

In an industry as specialized as healthcare, personalized communication can make or break your relationship with HCPs and patients. Staying compliant with regulations like HIPAA and GDPR is non-negotiable. Data Security : Use secure email platforms to protect sensitive information. That’s the power of healthcare email marketing.

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