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HIPAA Secure 2-Way Messaging

PioneerRx

Mobile messaging is a convenient and easy way to communicate with patients, but it also walks a fine line when it comes to HIPAA compliance. SMS texting holds the…

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Understanding Landing Page Optimization in Pharma Marketing

Pharma Marketing Network

It must convert visitors into leads , provide clear and accurate medical information , and ensure compliance with FDA, HIPAA, and ad platform policies. Compelling and Compliant Headline Clearly communicate value (e.g., It improves conversion rates, reduces bounce rates, and ensures compliance with FDA and HIPAA regulations.

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Specialty pharma’s next big opportunity: it’s time for patient access to adopt an open protocol

pharmaphorum

You may ask: Can an open protocol be HIPAA compliant? HIPAA does not specifically prohibit using and sharing open protocol-based software. Their patient journey typically requires engaging with discrete service providers, who are often using antiquated means of communication. The time to cross that bridge has passed.

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Pharma Marketing Resources

Pharma Marketing Network

Platforms like Salesforce Health Cloud and Veeva Systems help teams organize data, automate communication, and improve relationship management. Platforms like Mailchimp and HubSpot provide automation features, ensuring personalized and compliant communication.

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How Has Social Media Advertising Changed in Pharma

Pharma Marketing Network

The shift is largely due to changes in user behavior, regulatory clarity, and the demand for more personalized, real-time communication. The emergence of HIPAA-compliant targeting technologies, HCP-specific segments, and improved analytics has made social platforms not just viable but essential for pharmaceutical marketing.

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Pharmaceutical Marketing in 2025: Trends, Tech, and Targeting That Matter Most

Pharma Marketing Network

As industry leaders adapt to digital-first communication and omnichannel engagement, the need for smart, scalable, and strategic marketing tactics is more urgent than ever. As automation becomes smarter, ensuring HIPAA and GDPR compliance remains critical. However, marketers must balance innovation with privacy.

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Healthcare Email Marketing Strategies: A Guide for Pharma Executives

Pharma Marketing Network

In an industry as specialized as healthcare, personalized communication can make or break your relationship with HCPs and patients. Staying compliant with regulations like HIPAA and GDPR is non-negotiable. That’s the power of healthcare email marketing. Because it’s personal, direct, and measurable.

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