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Healthcare professional (HCP) engagement experienced significant shifts during the acute phase of the pandemic, as COVID-19 forced a rethink of traditional pharmaceutical sales and marketing practices, including the digitisation of events. The changing events model. Before COVID, pharma events were mainly face-to-face.
Though time efficiency for content delivery may vary, the benefits of collecting metrics are akin to small to medium businesses and large companies – both need the ability to prepare their content to have the most significant impact. What period of the year is your company creating event material the most? Ian states.
Medical affairs is the bridge between pharmaceuticalcompanies and healthcare providers. Theres also pharmacovigilance, where experts analyze medication safety and adverse events. Once youve narrowed your focus, communication becomes the next hurdle. The more precise and impactful your communication, the better.
There is little doubt that the arrival of COVID-19 changed the game for communication and commercialisation efforts for pharmaceuticalcompanies around the world. Today’s pharmaceutical ads have come a long way since the days of snake oil and miracle elixirs. Inside the colourful history of pharma advertising.
Companies are investing heavily in digital tools to streamline communication and build stronger connections. Strategies like storytelling, personalized educational content, and two-way communication channels create trust and build loyalty. Patient-Centric Marketing Patients want to feel heard.
Abid Rahman from Intouch Group tells pharmaphorum how AI-based technology is solving challenges across healthcare systems, pharmaceuticalcompanies, and patient treatment. We can put AI use cases in three buckets – healthcare and hospital systems, pharmaceuticalcompanies and patient and caregivers.”.
The pandemic has ushered in a number of major changes to healthcare systems, notably in the ways in which pharmaceuticalcompaniescommunicate, visit and engage with physicians. She is regularly invited to speak and moderate at industry events. Follow him on Twitter or connect with him on LinkedIn. and Israel.
The ways in which we communicate and consume information are constantly transforming. In 2020, the challenges of the COVID-19 pandemic greatly accelerated the pace of this evolution, with wide-reaching effects on many aspects of medical communications. Q1: What are some ways in which data dissemination has evolved in 2020?
Just as the wider healthcare system continues to acclimate to a new normal, the way pharma and physicians communicate is experiencing a technological revolution. Inefficient communications pre-COVID. And as physicians see processes digitalized, there will be no wholesale return to pre-COVID communication styles. “It’s
The pandemic has triggered a change in how pharmaceuticalcompanies are engaging with healthcare professionals. When IQVIA polled non COVID-19 treating Italian HCPs in March when the crisis was at its worst, it asked HCPs if they still welcomed pharmaceuticalcompany engagement during the crisis. The answer was yes.
LAUSANNE, Switzerland, June 20, 2023 – Viseven, a leading global MarTech services provider for the Pharma and Life Sciences industries, is thrilled to announce its partnership with SpotMe, an enterprise event platform tailored to high-touch industries. For us, having a partner who is forward-thinking and aligned with our vision is paramount.
If there’s one take-home message about working during a pandemic, it is the enormous value that virtual events, webinars and e-learning can bring when face-to-face meetings and presentations are impossible. Rewind to March of 2020, and pharma companies were facing a communication crisis. The crisis that changed everything.
To combat such challenges, pharmaceuticalcompanies need to adopt processes that are not just efficient, but agile. Empowering labs with automated equipment that produces rich, traceable, and actionable data insights means pharmaceuticalcompanies can ensure drug production runs smoothly – even under stress.
For the most part, life science companies have a relatively good knowledge of what their audiences want and need from them. Unfortunately, this isn’t always convenient or aligned to the information and tactics they would choose to adopt in their communications. There is clear evidence of a customer-centric paradox.
COVID-19 is making digital transformation even more pressing for pharmaceuticalcompanies. Amid the coronavirus pandemic digital health offers many ways to develop public utility projects and enhance healthcare communications.
To meet these challenges, pharmaceuticalcompanies are accelerating digital transformation and making manufacturing more responsive to changing market conditions while improving efficiency. The Operations Data Hub must be compliance-ready itself (recording events) and it should be a single source of truth for audit trails.
The Digital Awards is in its 12th year and celebrates the best in digital communications within the pharmaceutical and healthcare sectors. Judges include experts from digital, creative and communications agencies, digital specialists and marketers from industry as well as healthcare professionals.
Read on for key stories from this year’s Frontiers Health conference in Italy, unlocking the promise of patient support programmes in oncology, supercharging communications with modular content, and much more. Nicole Raleigh rounds up key highlights from the event. Company profile: Vinehealth. A history of medical imaging.
Medical affairs in Pharma are often seen as a central agency that works within a healthcare company and prioritize communication among life science organizations, medical professionals, healthcare providers, and patients. What are pharmaceutical medical affairs? . The role of medical affairs in pharmaceuticalcompanies.
Many people don’t realize that fractures due to osteoporosis are often life-changing events that bring pain, immobility, isolation, and dependency. ResearchandMarkets also recently published a report , which highlighted only biosimilars as the emerging treatments for osteoporosis.
By removing the need for manual handling and reducing the risk of contamination, pharmaceutical manufacturers can produce products that meet the highest standards of quality. Automated systems offer a range of options for pharmaceuticalcompanies. This also results in significant cost savings and increased efficiency.
Looking to the year ahead, here are some key challenges and solutions to keep in mind for a successful 2023 for recruiting, hiring, and retaining talent within a pharmaceuticalcompany. Investing in technology for onboarding, training, and employee communication can help cut expenses and positively impact engagement. Recruiting.
APAC Pharma Challenges — The Viseven Event Summary, April 2023 Digital maturity, personalized customer engagement, and data-driven marketing have been accepted and implemented in Europe and the US for a few years. However, it’s not the case for most pharma companies in the Asia-Pacific region.
Further applications may be seen in pharma-supported events. A bespoke and integrated toolset helps pharmaceuticalcompanies to reach and engage target audiences with key educational messages while measuring the outcomes. Ways for pharma to support case-based content. For more information visit www.epghealth.com.
Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. It can be a complex and challenging process, as pharmaceuticalcompanies must adhere to strict regulations while also developing creative and effective marketing campaigns.
Pharmaceuticalcompanies regularly transfer databases as they shift to new systems or change service providers in pursuit of higher quality and increased efficiency. In this role, Graeme is responsible for all pharmacovigilance (PV) systems that facilitate adverse event data collection and reporting.
For example, prescribing more established therapies or therapies with more robust efficacy and safety data may make it easier for HCPs to titrate dosing or manage adverse events. For example, practices may collaborate with pharmaceuticalcompanies to make it easier to help patients find and enroll in financial support programmes.
If it’s a tight, complicated market, then doctors are going to be looking for the most compelling argument but lot of pharmaceuticalcompanies fall down by not really presenting their product in the best possible light.”. If your team is fully aware of their value, they feel confident communicating with customers. “I
With the adoption of digital technologies gaining traction in many industries, pharmaceuticalcompanies must take advantage of digitalisation within its research and development (R&D) sector. Using digital means we can streamline communications, facilitate better patient engagement, and ultimately improve retention rates.
Pharma marketing is unique due to its highly regulated environment, making it crucial for companies to balance promotional efforts with compliance. One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients.
A new accelerator programme has launched with the aim of improving engagement between digital health startups and pharmaceuticalcompanies, which sometimes can be held back by the different ways in which the two sectors operate.
In July 2021, the pharmaceuticalcompany Pfizer issued a voluntary nationwide recall of Chantix (varenicline) tablets as a precautionary measure; this is due to the evidence of higher levels of nitrosamines in Chantix than what’s considered acceptable by the U.S. However, it can be quite challenging to do so.
Unexpected geographic factors Many pharmaceuticalcompanies relying on global markets for drug materials are particularly vulnerable to shifting geopolitical situations. For instance, depending on sources in tariff-affected countries can substantially increase a pharma company’s operational expenses.
The company recently incorporated in the US and is participating in a MassChallenge accelerator programme via a partnership between MassChallenge, Korea’s Bio I-Corps programme and the Korean Innovation Center in Washington. I think the most important thing is making a good team and also good communication within that team is very important.
Vaccines can cause side effects such as soreness or redness at the injection site, have high costs for pharmaceuticalcompanies and consumers, and aren’t always 100% effective. The reasons can be complex and nuanced, and they can vary across different communities and populations.
But before pharmaceuticalcompanies can go to market with a breakthrough drug, they need to ensure safety and efficacy through clinical trials. Adverse event detection Adverse events, or unexpected side effects, are a crucial aspect of clinical trials. The need for new medical treatments and drugs has never been greater.
Learn more: [link] AstraZeneca is a global, science-led, patient-focused pharmaceuticalcompany who is dedicated to transforming the future of healthcare by unlocking the power of what science can do for people, society and the planet. SmartStory automates and personalizes customer communications.
Learn more: [link] AstraZeneca is a global, science-led, patient-focused pharmaceuticalcompany who is dedicated to transforming the future of healthcare by unlocking the power of what science can do for people, society and the planet. SmartStory automates and personalizes customer communications.
Off-label therapies are common because it is a time-consuming and expensive process for pharmaceuticalcompanies to get a drug approved by the FDA for each indication, dosage, specific dosage form, or certain patient population. For example, if a medication approved in injectable form is given as an oral solution.
A collaborative mindset must prevail between pharmaceuticalcompanies, suppliers, and regulators and include strategic partnerships that go beyond the pharmaceutical sector so we can move together to a more sustainable future. The risks are equally applicable to both privately owned and publicly traded companies.
Achieving effective communication between a healthcare specialist and a patient is impossible if data the healthcare provider relies on data that can be misunderstood, misinterpreted, and misused. Accurate All data should always reflect real events and conditions and be complete.
From the early beginning of the world’s digitalization, the mainstream media taught us that artificial intelligence is a super complicated mechanism that is supposed to cover human existence hurdles, explain the universe’s secrets, start or prevent a global cataclysm, and other significant events.
When events such as under or over-enrollment occur or a protocol amendment is made, the ripple effects impact drug supply directly. Consistency is often the key to quality, and multinational pharmaceuticalcompany, Bayer, can attest to this. Demand planning drives trial efficiency.
Scale Member Management solution allows different types of managers to improve their cooperation, guide members through their journey, and improve health outcomes using a complete view of the customer, which provides relevant member information such as preferences, member plans, and health timelines showing clinical and customer service events.
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