Remove Communication Remove Events Remove Pharmaceutical Companies
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Reshaping events in pharma

pharmaphorum

Healthcare professional (HCP) engagement experienced significant shifts during the acute phase of the pandemic, as COVID-19 forced a rethink of traditional pharmaceutical sales and marketing practices, including the digitisation of events. The changing events model. Before COVID, pharma events were mainly face-to-face.

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Content metrics help generate compelling communication

pharmaphorum

Though time efficiency for content delivery may vary, the benefits of collecting metrics are akin to small to medium businesses and large companies – both need the ability to prepare their content to have the most significant impact. What period of the year is your company creating event material the most? Ian states.

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How to Become a Medical Affairs Specialist [Career Path Guide]

The Happy PharmD

Medical affairs is the bridge between pharmaceutical companies and healthcare providers. Theres also pharmacovigilance, where experts analyze medication safety and adverse events. Once youve narrowed your focus, communication becomes the next hurdle. The more precise and impactful your communication, the better.

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Deep Dive: Communications & Commercialisation 2022

pharmaphorum

There is little doubt that the arrival of COVID-19 changed the game for communication and commercialisation efforts for pharmaceutical companies around the world. Today’s pharmaceutical ads have come a long way since the days of snake oil and miracle elixirs. Inside the colourful history of pharma advertising.

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10 Innovative Trends in Pharma Marketing: Strategies for Industry Success in 2025

Pharma Marketing Network

Companies are investing heavily in digital tools to streamline communication and build stronger connections. Strategies like storytelling, personalized educational content, and two-way communication channels create trust and build loyalty. Patient-Centric Marketing Patients want to feel heard.

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AI implementation for pharma and healthcare

pharmaphorum

Abid Rahman from Intouch Group tells pharmaphorum how AI-based technology is solving challenges across healthcare systems, pharmaceutical companies, and patient treatment. We can put AI use cases in three buckets – healthcare and hospital systems, pharmaceutical companies and patient and caregivers.”.

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The digital transformation of pharma’s physician engagement strategies

pharmaphorum

The pandemic has ushered in a number of major changes to healthcare systems, notably in the ways in which pharmaceutical companies communicate, visit and engage with physicians. She is regularly invited to speak and moderate at industry events. Follow him on Twitter or connect with him on LinkedIn. and Israel.