Remove Communication Remove Events Remove Pharmaceutical Companies
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Reshaping events in pharma

pharmaphorum

Healthcare professional (HCP) engagement experienced significant shifts during the acute phase of the pandemic, as COVID-19 forced a rethink of traditional pharmaceutical sales and marketing practices, including the digitisation of events. The changing events model. Before COVID, pharma events were mainly face-to-face.

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Content metrics help generate compelling communication

pharmaphorum

Though time efficiency for content delivery may vary, the benefits of collecting metrics are akin to small to medium businesses and large companies – both need the ability to prepare their content to have the most significant impact. What period of the year is your company creating event material the most? Ian states.

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Deep Dive: Communications & Commercialisation 2022

pharmaphorum

There is little doubt that the arrival of COVID-19 changed the game for communication and commercialisation efforts for pharmaceutical companies around the world. Today’s pharmaceutical ads have come a long way since the days of snake oil and miracle elixirs. Inside the colourful history of pharma advertising.

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AI implementation for pharma and healthcare

pharmaphorum

Abid Rahman from Intouch Group tells pharmaphorum how AI-based technology is solving challenges across healthcare systems, pharmaceutical companies, and patient treatment. We can put AI use cases in three buckets – healthcare and hospital systems, pharmaceutical companies and patient and caregivers.”.

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The digital transformation of pharma’s physician engagement strategies

pharmaphorum

The pandemic has ushered in a number of major changes to healthcare systems, notably in the ways in which pharmaceutical companies communicate, visit and engage with physicians. She is regularly invited to speak and moderate at industry events. Follow him on Twitter or connect with him on LinkedIn. and Israel.

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Digital strategies for pharma’s physician engagement

pharmaphorum

Just as the wider healthcare system continues to acclimate to a new normal, the way pharma and physicians communicate is experiencing a technological revolution. Inefficient communications pre-COVID. And as physicians see processes digitalized, there will be no wholesale return to pre-COVID communication styles. “It’s

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Time to change the channel? The future for customer engagement models

pharmaphorum

The pandemic has triggered a change in how pharmaceutical companies are engaging with healthcare professionals. When IQVIA polled non COVID-19 treating Italian HCPs in March when the crisis was at its worst, it asked HCPs if they still welcomed pharmaceutical company engagement during the crisis. The answer was yes.