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10 Innovative Trends in Pharma Marketing: Strategies for Industry Success in 2025

Pharma Marketing Network

Companies are investing heavily in digital tools to streamline communication and build stronger connections. Strategies like storytelling, personalized educational content, and two-way communication channels create trust and build loyalty. Patient-Centric Marketing Patients want to feel heard.

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Sales manager

pharmaphorum

We are offering a generous salary plus a generous commission and bonus package, 25 days holiday and company pension scheme. Represent company at relevant industry events. Strong written and verbal communication skills. Duties and responsibilities. Create and disseminate sales support materials. Skills and Experience. or higher).

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EU antibiotic shortages being monitored by MSSG

European Pharmaceutical Review

This has been exacerbated by geopolitical events such as war, the energy crisis and high inflation rates. MSSG stresses the importance of transparency in relation to shortages and highlights the need for all stakeholders to communicate in an objective and responsible way to avoid any undue public concern.

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Disrupted medical conferences: 2022 and beyond

pharmaphorum

Part 1 of this article discussed the massive disruptions to medical events caused by the COVID-19 pandemic and how attendees’ preferences have shifted as things have shaken out. In the pharmaceutical industry digital marketing is nothing new, but in the context of onsite-and-online events it is. How to make it in the new normal.

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How automation can help to address supply chain challenges in pharma

pharmaphorum

Supply chain challenges take many forms in pharma – from capacity issues, to managing excess safety stock, and ensuring accurate supplier communication. This increase in complexity has left the industry wide open to supply chain shocks from events such as the pandemic, regional conflict, trade disputes, and cyber-attacks.

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The impact of climate change on the pharma supply chain

Pharmaceutical Technology

Wildfires, floods, landslides, and drought, often in places unused to such extreme weather events, are causing a global shift in public health issues and can quickly lead to a humanitarian crisis. Pharma manufacturing can also be affected by extreme weather events, such as storms. Please check your email to download the Whitepaper.

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Monetizing At-Home COVID Tests

DiversifyRx

Giving your community access to these tests will help reduce uncertainty about what may be causing their symptoms. People don’t want to needlessly isolate themselves and miss work and life events. Their parents can pick up the tests from you and send them in their next care package. Maximize Offsite Flu Clinics.