Pharma Marketing Network

MARCH 27, 2025

The shift is largely due to changes in user behavior, regulatory clarity, and the demand for more personalized, real-time communication. Brands tiptoed around platforms like Facebook or Twitter, fearful of FDA repercussions, adverse event reporting, and lack of clear guidance. Social is no longer one-way communication.

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Pharma Marketing Network

NOVEMBER 7, 2024

In an industry as specialized as healthcare, personalized communication can make or break your relationship with HCPs and patients. Event Reminders : Automate reminders for webinars or conferences. Staying compliant with regulations like HIPAA and GDPR is non-negotiable. That’s the power of healthcare email marketing.

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Pharma Marketing Network

FEBRUARY 5, 2025

Provide quick updates on industry events, conferences, and regulatory news. HIPAA and GDPR laws protecting patient privacy. Monitor Engagement Carefully Social media allows for two-way communication , but pharma brands must be cautious. Pharma brands can: Join relevant hashtags (e.g., Educational content about health conditions.

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ISPE

OCTOBER 27, 2022

Given the public health emergency, health authorities offered greater flexibilities in the use of digital health platforms and technologies such as: Enhanced HIPAA (Health Insurance Portability and Accountability Act of 1996) flexibilities in the use of telemedicine services 3. Wireless medical devices. Vendor Considerations.

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ISPE

OCTOBER 27, 2022

Wireless medical devices use wireless radio frequency communication such as wifi, Bluetooth, and cellular/mobile phone technology. Is the software performing an action on data different from storage, archival, communication, or simple search? Wireless medical devices. Is the action for the benefit of individual patients?

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Pharma Marketing Network

MARCH 24, 2025

Second, data privacy regulations like HIPAA, GDPR, and updates to third-party cookie policies are pushing marketers to invest in first-party data and secure platforms. Success now depends on the ability to deliver consistent, compliant messaging across digital, mobile, in-office, and event-based channels.

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