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Chuck Waters, vice president of marketing, communications, and data strategy at American Pharmacies, shared why collaboration is so important for the company’s annual APEX event.
Healthcare professional (HCP) engagement experienced significant shifts during the acute phase of the pandemic, as COVID-19 forced a rethink of traditional pharmaceutical sales and marketing practices, including the digitisation of events. The changing events model. Before COVID, pharma events were mainly face-to-face.
The PM Society Digital Awards 2024, an annual event in the healthcare marketing industry sponsored by Twist Health, held its 15th ceremony at The Brewery in London on 12th September.
Gastroenterologist Dr Séverine Vermeire explains how lockdowns and communication changes over COVID-19 are taking their toll on ulcerative colitis patients and how we can best support them in the new normal. The COVID-19 pandemic might have changed everything about how we communicate, but as humans we still crave social interaction.
What period of the year is your company creating event material the most? The post Content metrics help generate compelling communication appeared first on. What [Veeva] also shows companies, whether small or large, with content metrics is for the individual content types. Ian states. For more information, visit veeva.com/eu.
“Can we [create] an ecosystem approach where the communication between software becomes a norm and based on that, can we ensure interoperability and standard-based data sharing across the member states when it comes to surveillance data? The post Insights from the WHO’s Global Strategy on Digital Health event appeared first on.
Overall, the PM Society event was an afternoon full of such reflections, as plentiful as those within Ritchie’s slides, and as numerous as the questions and answers that eventuated. The biggest crime, Head said, is when an event doesn’t follow up on attendees: surveys and invites to the next event must follow.
Sentinel draws upon clinical records and insurance claims, and the agency uses its analyses to adjust drug labels, convene advisory committees and disseminate drug safety communication, the authors noted.
In the second quarter of 2024, the Viseven team embarked on a global journey, traversing continents to attend and participate in the world’s most prominent pharmaceutical events. Reuters Pharma EU 2024 April was a whirlwind for us, kicking off with the Reuters event in Barcelona where we went all out.
The main reason to attend pharma events is the wealth of actionable insights attendees gain to drive progress in their business and industry in general. Beyond that, these events leave you inspired to break the mold and explore innovative solutions. Want to know which events fueled our insights and inspiration this fall?
Theres also pharmacovigilance, where experts analyze medication safety and adverse events. Once youve narrowed your focus, communication becomes the next hurdle. In medical affairs, the ability to communicate complex information concisely is crucial. The more precise and impactful your communication, the better.
Imagine this as a patient when you are under extreme duress and walk into a clinic or hospital; clear communication is often not feasible. Compelling and well-enunciated communications are quite rare between patient and doctor. Importance of Quality Patient-Doctor Communication.
It is likely our newsletter will remain a key communication for reaching the IDstewardship community.Not knowing what 2025 will hold, it is likely unpredictable events in our future will further guide what activities we engage in this year. It is likely there will be greater activity on Bluesky and less activity on X.
Companies are investing heavily in digital tools to streamline communication and build stronger connections. Strategies like storytelling, personalized educational content, and two-way communication channels create trust and build loyalty. Patient-Centric Marketing Patients want to feel heard.
Asynchronous communication approaches such as emails, company Slack channels, or other private, secure portals mean that time zone differences and scheduling issues are no longer barriers to effective communication and collaboration. Virtual meetings are not necessarily a replacement for in-person events but rather a supplement”.
Summary of ABPI’s recommendations • Enhancing communications, transparency, and accountability • Improving resourcing and expertise to support its regulatory functions • Strengthening the regulatory framework with flexible licensing routes, expedited clinical trial approvals and horizon scanning capabilities.
1) Be Inclusive & Sensitive Before planning a Mothers Day event or campaign, remember that there are many types of mothers – adopted moms, step-moms, dog moms, etc. Some companies that have expansive Mother’s Day campaigns have even started providing their audience with an opt-out option for Mother’s Day communications.
As a spokesperson for the PM Society commented, “We were very cognisant and respectful of events unfolding beyond the awards, but after much consideration and speaking with attendees, we decided to go ahead and we’re so glad that we did. Apt words at a digital innovation event, indeed. ………………………….
The multi-channel routes of digital allowed pharma sales teams and MSLs to reach clinicians and have a voice but those same clients are now deluged with emails, webinars, podcasts, virtual events and video sampling – the cut-through has been blunted. This generates noise rather than effective communication,” he says. About 60 Seconds.
When events moved online, societies and associations recognised the wider access afforded by “virtual”, and now, as the world slowly gets back on track, many have opted for a hybrid model that offers the best of both. Virtual events have no link to a location and hence have no link to a country code.”. The codes still apply.
As the Frontiers Health 2022 conference in Milan on 20th to 21st October draws ever nearer, pharmaphorum has been catching up with members of the event’s Steering Committee to find out more about what drives both them and the event itself. The first of those had been Tunnah’s own springboard away from academia: communication.
The ways in which we communicate and consume information are constantly transforming. In 2020, the challenges of the COVID-19 pandemic greatly accelerated the pace of this evolution, with wide-reaching effects on many aspects of medical communications. Q1: What are some ways in which data dissemination has evolved in 2020?
Represent company at relevant industry events. Strong written and verbal communication skills. Proven work experience working within the pharmaceutical industry or healthcare environment, ideally from a communication agency or healthcare/pharmaceutical publisher, with experience of digital / web-based content. or higher).
Now that we are in 2021 and virtual events are here to stay, here are some tips on how to continue increasing your online engagement when hosting virtual events. When your company decides that they want to host a virtual event, there are many steps that will need to take place in order to have a successful online event.
The shift is largely due to changes in user behavior, regulatory clarity, and the demand for more personalized, real-time communication. Brands tiptoed around platforms like Facebook or Twitter, fearful of FDA repercussions, adverse event reporting, and lack of clear guidance. Social is no longer one-way communication.
These events can cover various topics, such as understanding prescription labels, proper medication use, managing chronic conditions, and reading nutritional labels. You can host a workshop or seminar at your pharmacy location or at a restaurant in your community.
In the United States, the 21st Century Cures Act encouraged the Food and Drug Administration (FDA) to review and communicate patient experience data from trials – but the lack of a common framework for submissions and space on product labels has, until now, been something of a stumbling block. . Project Patient Voice .
In an industry as specialized as healthcare, personalized communication can make or break your relationship with HCPs and patients. Event Reminders : Automate reminders for webinars or conferences. That’s the power of healthcare email marketing. Because it’s personal, direct, and measurable.
Just as the wider healthcare system continues to acclimate to a new normal, the way pharma and physicians communicate is experiencing a technological revolution. Inefficient communications pre-COVID. And as physicians see processes digitalized, there will be no wholesale return to pre-COVID communication styles. “It’s
This model supports patients while also easing the burden on physicians by providing ongoing medication management, reducing the risk of adverse drug events (ADEs) and ensuring patients adhere to their treatment regimens. Together, a more accessible and effective future for diabetes care is within reach.
If there’s one take-home message about working during a pandemic, it is the enormous value that virtual events, webinars and e-learning can bring when face-to-face meetings and presentations are impossible. Rewind to March of 2020, and pharma companies were facing a communication crisis. The crisis that changed everything.
A communication device enabling people suffering from diseases such as multiple sclerosis and muscular dystrophies of various kinds to cope with motor and communication disabilities. Antonietta Pannella is marketing & communications Director at Healthware Group.
Communication drug shortage to affected patients Questions to consider: What is the best method to communicate to our patients? Quick Tip: Consider streamlining this communication using automated texts or phone calls. Questions to consider: Which particular drugs are part of the shortage?
Part 1 of this article discussed the massive disruptions to medical events caused by the COVID-19 pandemic and how attendees’ preferences have shifted as things have shaken out. In the pharmaceutical industry digital marketing is nothing new, but in the context of onsite-and-online events it is. How to make it in the new normal.
He provides a strong level of experience related to Digital Branding, Marketing & Strategic Communication. He joined the PQE group in 2017 and currently serves as the Vice President of Strategy, Marketing, Communications & Equity Partner. A big highlight was serving as a moderator at an event when I first started out with ISPE.
Founded in Italy in 1997 by CEO and digital health pioneer Roberto Ascione, Healthware Group encompasses several vertical brands, including flagship full-service marketing and communications agency Healthware International, media consultancy Healthware Engage, innovation consultancy Healthware Labs, and virtual events specialist SWM.
Discrepancies in medication regimens, particularly during care transitions like hospital discharge, are a leading cause of adverse drug events (ADEs). Patient Portals : Providing accessible resources, health records and real-time communication to foster engagement and adherence.
In this role, she is responsible for a variety of duties, including Project Coordination, Meeting & Event Logistics, Marketing, Social Media coordination & communication. As I move through these spaces and companies, and participate in networking and educational events, it’s very clear that there are so few that look like me.
The pandemic has ushered in a number of major changes to healthcare systems, notably in the ways in which pharmaceutical companies communicate, visit and engage with physicians. She is regularly invited to speak and moderate at industry events. and Israel. She has a first-class degree in Biomedical Science from St.
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