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Healthcare Email Marketing Strategies: A Guide for Pharma Executives

Pharma Marketing Network

In an industry as specialized as healthcare, personalized communication can make or break your relationship with HCPs and patients. Behavioral Triggers : If an HCP recently downloaded a whitepaper, send a follow-up email with related resources. Staying compliant with regulations like HIPAA and GDPR is non-negotiable.

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Email Marketing Campaigns for Pharma: Boost Engagement & Compliance

Pharma Marketing Network

Regulatory-Friendly Communication : Unlike social media ads, emails offer controlled messaging that aligns with compliance regulations. Challenges in Pharma Email Marketing Pharma brands face unique barriers that other industries dont , such as: Strict compliance regulations (FDA, GDPR, HIPAA) that limit messaging. Ideal: 2-5% CTR ).

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7 Ways To Improve Medication Adherence and Lower DIR Fees

Digital Pharmacist

Download today! 6) Communicate Securely & Efficiently Our HIPAA-compliant 2-way messaging offers a secure point of contact between you and your patients. You can increase adherence by simplifying communication, making it easy to share protected information like insurance cards and Rx numbers.

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Bringing the Benefits of eCOA BYOD Strategies to Clinical Studies

pharmaphorum

This precipitated a shift from a centralised trial experience to a decentralised one, resulting in participants communicating electronically. Therefore, vendor applications must adhere to HIPAA and GDPR data protection regulations, including encryption and multifactor authentication. BYOD in clinical trials.

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The challenges of clinical data management: Can consent management software help?

Pharmaceutical Technology

At the same time, consent management platforms allow sponsors to comply with data privacy regulations and guidelines like HIPAA and Washington’s My Health, My Data, ensuring patient safety remains at the forefront of all processes while avoiding litigation. Please check your email to download the Whitepaper.

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Understanding the current and future state of complex health data protection laws

Pharmaceutical Technology

Compliance in the US – HIPAA The Health Insurance Portability and Accountability Act (HIPAA) covers several areas relating to health data, with one of the key requirements being a set of standards – the Privacy Rule and the Security Rule – to protect sensitive PHI from being disclosed without the patient’s consent.