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This is likely something we will be living with until we crack the code on how to vaccinate the unvaccinated, and even then we’re all likely to be getting boosters for a long-time. Increasingly pharma is embracing AI to facilitate next-best-actions and next-best-engagements with respect to it’s omnichannel marketing communications.
The healthcare industry is evolving rapidly, with data and digital technologies transforming everyday communications as we know them. This disruption has changed the way doctors and cancer patients expect to experience services and products, and there is no going back now. Communication is possible 24/7 in the digital world.
During the peak of the Covid-19 pandemic this challenge reached new heights, as pharmaceutical firms around the world mobilised the full might of their resources to try and identify, develop, and trial a wide range of vaccines and therapeutics to alleviate the lethal threat posed by the virus.
Department of Health & Human Services (HHS) expanded pharmacy technicians roles to include administering vaccines and point-of-care testing during the COVID-19 pandemic. That legislation has stuck since then, and it has received a positive response from the pharmacy community.
Leveraging In-House Events and Services In-house events and services can differentiate your pharmacy while providing non-PBM revenue opportunities. Health screening days, vaccination clinics, or wellness workshops are examples of services that can be promoted through targeted marketing.
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