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What is Content Mapping and How Does It Help Develop a Content Strategy in Pharma?

Viseven

Developing your company’s content map requires cross-functional collaboration. A content manager should comprise content ideas from different departments, including marketing, sales, customer service, and product development. There could be several examples of successful content maps in the pharmaceutical industry.

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Salesforce in the healthcare industry: capabilities, applications, alternatives

Viseven

Connected Network Management solution allows healthcare organizations to ensure quality outreach by creating tailored omnichannel journeys based on the provider’s personal and professional information, such as network preferences, specialty, NPI number, and primary service locations. Salesforce Healthcare Benefits – Are They Real?

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Transforming Oncology Outcomes Through Data & Digital

pharmaphorum

The healthcare industry is evolving rapidly, with data and digital technologies transforming everyday communications as we know them. This disruption has changed the way doctors and cancer patients expect to experience services and products, and there is no going back now. Communication is possible 24/7 in the digital world.

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Ep. 001 – John Mack Podcast Transcript

Pharma Marketing Network

John Mack (PG): So, when I got laid off and as a consultant, I was working for a consulting company, helping them do websites for pharmaceutical companies in the.com bust, you know, a lot of people got laid off. It wasn’t just pharmaceutical companies and others. So I was kind of older at that time.