Pharma Marketing Network
JULY 12, 2023
In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. It is also about changing the mindset of pharmaceutical companies.
The FDA Law Blog
MARCH 6, 2024
FDA Law Blog readers can use discount code S10-866-866L24.S His practice supports clients throughout the life sciences from biotech startups and multinational pharmaceutical companies to CROs and academic researchers to patient advocacy organizations. More information about the conference can be found here.
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Pharma Marketing Network
NOVEMBER 24, 2024
Leverage email campaigns, SEO-optimized blogs, and targeted PPC ads. Educational blogs, explainer videos, and interactive infographics can establish your authority. Use relatable metaphors: Think of content as a bridge connecting pharma companies with patients and HCPs. How can digital marketing benefit pharmaceutical companies?
pharmaphorum
OCTOBER 15, 2021
Prior to that, Eugene held pharmacy benefit management, consulting and pharmaceutical company leadership roles, with his most recent role being at Bayer where he led a global digital health team investing, partnering and building ventures.
pharmaphorum
NOVEMBER 11, 2020
Abid Rahman from Intouch Group tells pharmaphorum how AI-based technology is solving challenges across healthcare systems, pharmaceutical companies, and patient treatment. We can put AI use cases in three buckets – healthcare and hospital systems, pharmaceutical companies and patient and caregivers.”.
Pharma Marketing Network
JULY 26, 2023
One of the FDA’s enforcement mechanisms is the issuance of marketing violation letters to pharmaceutical companies found in violation of advertising and promotion regulations. In this blog post, we will explore the potential reasons behind this trend and its implications for the pharmaceutical industry and public health.
Pharma Marketing Network
JULY 19, 2023
But in order to be truly effective, sponsorships must be aligned with a company’s brand values. For pharmaceutical companies, this means aligning sponsorships with causes that are related to health and wellness. In 2020, the company committed to investing $5 billion in research and development over the next five years.
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