Pharma Marketing Network

MARCH 20, 2025

With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. Regulatory agencies are demanding clearer disclosures and evidence-based claims in pharmaceutical promotions.

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Pharmaceutical Technology

JUNE 29, 2022

The proportion of pharmaceutical companies hiring for AI related positions kept relatively steady in May 2022 compared with the equivalent month last year, with 39.3% of the companies included in our analysis recruiting for at least one such position. in April 2022.

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Pharma Marketing Network

MARCH 19, 2025

This article explores the key metrics pharma marketing teams should prioritize to drive success. Unlike traditional consumer brands, pharmaceutical companies face unique challenges on social media, including strict regulations, compliance concerns, and the need for factual accuracy.

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Pharma Marketing Network

JULY 25, 2023

Traditionally, pharmaceutical companies have relied on demographics to target their marketing efforts. To create truly effective marketing campaigns, pharmaceutical companies need to go beyond demographics and consider the psychographics of their target audience. Goals: What are consumers trying to achieve?

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Pharma Marketing Network

JULY 19, 2023

Sponsorships can be a powerful tool for pharmaceutical companies to engage with communities and make a positive impact on health and wellness. When done right, sponsorships can help pharmaceutical companies connect with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way.

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STAT

MAY 28, 2024

… Almost a dozen pharmaceutical companies have lost sensitive customer data due to a supply chain cyberattack that trickled down from Cencora , TechRadar writes. Our choice today is hot buttery rum. As always, you are invited to join us. We hope your day is productive and meaningful. Either way, do keep in touch.

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Pharma Marketing Network

JULY 12, 2023

This is especially true when it comes to pharmaceutical-sponsored health information. Pharmaceutical companies have a vested interest in promoting their products, so it’s important to be critical of any information they put out. This article was produced with the assistance of artificial intelligence.

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Pharmaceutical Technology

JULY 19, 2022

In total, the frequency of sentences related to cloud computing between April 2021 and March 2022 was 133% higher than in 2016 when GlobalData, from whom our data for this article is taken, first began to track the key issues referred to in company filings. Other top employers with high cloud mentions included GSK, Roche and Pfizer.

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Pharma Marketing Network

JULY 19, 2023

But in order to be truly effective, sponsorships must be aligned with a company’s brand values. For pharmaceutical companies, this means aligning sponsorships with causes that are related to health and wellness. In 2020, the company committed to investing $5 billion in research and development over the next five years.

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Pharmaceutical Technology

JULY 25, 2022

The proportion of pharmaceutical companies hiring for machine learning related positions rose in June 2022 compared with the equivalent month last year, with 26.4% of the companies included in our analysis recruiting for at least one such position. This latest figure was higher than the 24.1% in May 2022.

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European Pharmaceutical Review

JANUARY 9, 2025

This allows for streamlined regulatory processes and a reduced administration load for both pharmaceutical companies and health authorities, according to the paper. Use of ePI will also benefit medicine availability in small markets, supporting a more flexible supply chain, according to the paper.

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Pharma Marketing Network

DECEMBER 4, 2024

In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. By 2025, pharmaceutical companies will need to adapt and innovate to remain competitive and effectively reach their target audiences.

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Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

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Pharma Marketing Network

JULY 13, 2023

Here are some factors to consider when choosing a web development company for the pharmaceutical industry: ● Experience in the pharmaceutical industry: Make sure the company you choose has experience developing websites for pharmaceutical companies. Interview multiple companies before making a decision. ●

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Pharma Mirror

OCTOBER 4, 2021

Despite untold investment by numerous pharmaceutical companies, FDA-approved drugs that target critical brain functions and conditions like anxiety, depression, and sedation continue to present severe and unpredictable side effects, including suicidal ideation.

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Pharma Marketing Network

JULY 19, 2023

Sponsorships can be a powerful tool for pharmaceutical companies to engage with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. But with so many different healthcare organizations and causes to choose from, it can be difficult to know where to start.

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Pharma Marketing Network

MARCH 10, 2025

This article explores how to develop and optimize paid social media campaigns that drive engagement while staying compliant. Disease awareness campaigns can also reach specific patient groups based on demographics and interests, helping pharmaceutical companies create more personalized outreach. In the U.S.,

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pharmaphorum

OCTOBER 7, 2020

OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies. Value in healthcare is a continually changing concept. The post Responding to dynamic shifts in value communications appeared first on.

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European Pharmaceutical Review

AUGUST 3, 2023

” Implementing quality standards for medicinal cannabis Mikael Sodergren of Curaleaf International explained in an article published on EPR’s website last month: “there is a vast range of flavonoids, terpenoids, phytols and other compounds present at lower concentrations within the cannabis flower”.

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European Pharmaceutical Review

MARCH 1, 2023

However, inefficiencies in the high cost, unsustainable process could limit patient access to oligonucleotide-based therapeutics at a large scale, CPI acknowledged. “Many pharmaceutical companies have rich pipelines of oligonucleotide-based drug candidates that could benefit from an alternative production process.

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Pharma Marketing Network

JULY 26, 2023

The Food and Drug Administration (FDA) plays a critical role in regulating the pharmaceutical industry and ensuring that medications and medical devices marketed to the public are safe, effective, and appropriately labeled. However, in recent years, there has been a noticeable decline in the number of these letters being issued.

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European Pharmaceutical Review

DECEMBER 21, 2023

A single chromatograph produces about a liter of liquid waste, according to the researchers, with some major pharmaceutical companies operating more than 1,000 chromatographic studies per day. Editors and reviewers of the peer-reviewed journal Green Chemistry have highlighted the study as one of its “hot” articles for 2023.

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pharmaphorum

NOVEMBER 9, 2020

Now, the major advance that’s available to pharmaceutical companies is in the amount and range of data they have access to and how it can be applied to the risk-based monitoring and remote monitoring of studies. • Read the full article in pharmaphorum’s Deep Dive digital magazine.

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pharmaphorum

JANUARY 15, 2021

As new approaches to healthcare attainment take hold there will be some degree of uncertainty among pharmaceutical companies about where they fit into the new structures and the holistic care they seek to provide.

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Pharma Marketing Network

OCTOBER 31, 2023

The pharmaceutical industry is increasingly turning to e-commerce to reach new customers and expand their sales. E-commerce strategies are essential for pharmaceutical companies to maximize their online sales and stay ahead of the competition.

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Pharmaceutical Technology

NOVEMBER 9, 2022

The proportion of pharmaceutical companies hiring for artificial intelligence related positions dropped in October 2022 compared with the equivalent month last year, with 37.4% of the companies included in our analysis recruiting for at least one such position. This latest figure was lower than the 38.6% in September 2022.

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European Pharmaceutical Review

JUNE 7, 2024

Pharmaceutical companies ask themselves this question before embracing the latest technologies because every innovation comes with both opportunities and risks. According to recent estimates, the opportunity from generative AI alone could produce up to $110 billion in annual value across the pharmaceutical industry value chain.

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pharmaphorum

JUNE 1, 2022

In this article, Ben Hargreaves looks at how VR headsets are being used to better educate both healthcare professionals and the general public. This has not escaped the notice of pharmaceutical companies looking to educate patients on topics, with which they may not have the most health literacy. In reality.

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Pharma Marketing Network

JULY 12, 2023

Social media platforms can be a great way for pharmaceutical companies to connect with their target audience and promote their products or services. You can use LinkedIn to share news about your company, post job openings, and connect with potential customers.

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Pharma Marketing Network

JULY 19, 2023

For example, a pharmaceutical company could create a blog post about a new drug that it is developing. For example, a pharmaceutical company could create a white paper about a particular medical condition. For example, a pharmaceutical company could create a video about one of its products and share it on YouTube.

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Pharmaceutical Technology

AUGUST 1, 2022

A 2017 article in Health Policy estimates that the cost of developing an antibiotic is around $1.5bn, while according to a 2020 article in Nature, the average revenue generated from an antibiotic’s sale is about $46m a year. The most significant challenge, however, is solving the lack of market incentive.

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Med Ed 101

NOVEMBER 19, 2023

Weight loss has been an essential area in which many pharmaceutical companies have made interventions by providing effective medications that can assist patients dealing with obesity. In this article, we will compare the newly approved weight loss medication Zepbound to a diabetes medication called Mounjaro.

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pharmaphorum

NOVEMBER 10, 2020

The post Germany’s digital health changes will boost digital therapeutics in Europe appeared first on.

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pharmaphorum

JULY 22, 2022

This article will explore some of the factors that organisations in the pharmaceutical sector should be considering in advance of the new system coming into effect. The Unitary Patent. There are some clear advantages to the unitary patent right. Additionally, enforcement should be simpler and more cost-effective than before.

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European Pharmaceutical Review

MARCH 3, 2023

This means the revenue clawback rate paid by pharmaceutical companies subject to the Statutory Scheme for branded medicines will increase from 24.4 The Association of the British Pharmaceutical Industry (ABPI) and Lilly and Company have responded, emphasising the plans are not supportive to life sciences sector. “We

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Pharmaceutical Technology

JULY 6, 2022

The proportion of pharmaceutical companies hiring for big data related positions rose in June 2022 compared with the equivalent month last year, with 68.4% of the companies included in our analysis recruiting for at least one such position. This latest figure was higher than the 65.7% in May 2022.

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Pharma Mirror

JUNE 23, 2023

In the fast-paced, highly competitive pharmaceutical industry, sales reps must adapt to new ways of engaging with customers and healthcare professionals (HCPs).

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