Article HIPAA Pharmaceutical Companies 
Pharma Marketing Network
MARCH 19, 2025
This article explores the key metrics pharma marketing teams should prioritize to drive success. Unlike traditional consumer brands, pharmaceutical companies face unique challenges on social media, including strict regulations, compliance concerns, and the need for factual accuracy.
Pharma Marketing Network
MARCH 20, 2025
With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. Regulatory agencies are demanding clearer disclosures and evidence-based claims in pharmaceutical promotions.
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Pharma Marketing Network
APRIL 4, 2025
This article explores the evolving role of referral marketing in pharma, unpacking its mechanics, benefits, compliance considerations, and future outlook. On the patient side, pharmaceutical companies have launched ambassador and mentorship programs. How do pharma companies use referral marketing?
Pharma Marketing Network
OCTOBER 6, 2021
Reaching these audiences is further complicated by HIPAA and FTC regulations — not to mention international laws like GDPR and the gradual deprecation of third-party cookies, which all marketers must consider. For pharmaceutical companies, this need is even more pressing.
Pharma Marketing Network
FEBRUARY 27, 2025
In this article, well dive into key pharma digital marketing strategies that can help pharma brands connect with healthcare professionals (HCPs), patients, and stakeholders effectively. Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data.
Pharma Marketing Network
OCTOBER 17, 2024
As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years. We welcome your feedback and concerns.
Pharma Marketing Network
APRIL 3, 2025
For pharmaceutical marketing executives, the challenge is even more pronounced: how to unify and interpret disparate campaign data from search engines like Google and social channels such as LinkedIn and Facebook? This article explores the benefits, barriers, and strategic roadmap for cross-platform PPC reporting tailored to pharma campaigns.
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