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How Has Social Media Advertising Changed in Pharma

Pharma Marketing Network

In this article, we explore the evolution of social media advertising , why it matters more than ever in pharma, and how marketing teams can stay ahead of the curve. While off-label promotion is still strictly regulated, unbranded awareness campaigns have found creative footing. It’s a strategic pillar. Take TikTok, for example.

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Pharmaceutical Marketing in 2025: Trends, Tech, and Targeting That Matter Most

Pharma Marketing Network

This article explores the top trends, technologies, and targeting strategies shaping the future of pharmaceutical marketing. As automation becomes smarter, ensuring HIPAA and GDPR compliance remains critical. How do marketers thrive in an environment where HCP attention is limited and patient empowerment is at an all-time high?

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10 Methods in Building Your Pharmacy Website’s Domain Authority – BLOG #75

The Social Pharmacist

Do-follow backlinks recognize and vote for the linked article, post, or page, resulting in a rise in the link’s authority. Writing guest articles regularly helps you create quality backlinks and drive more organic traffic to your website. Tell the blog editor how your article helps his or her readers.

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Challenges & Opportunities in Emerging Digital Health Technologies

ISPE

Given the public health emergency, health authorities offered greater flexibilities in the use of digital health platforms and technologies such as: Enhanced HIPAA (Health Insurance Portability and Accountability Act of 1996) flexibilities in the use of telemedicine services 3. Digital health technology. tools (DHTTs). Digital therapeutics.

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10 Methods in Building Your Pharmacy Website’s Domain Authority – BLOG #75

The Social Pharmacist

Do-follow backlinks recognize and vote for the linked article, post, or page, resulting in a rise in the link’s authority. Writing guest articles regularly helps you create quality backlinks and drive more organic traffic to your website. Tell the blog editor how your article helps his or her readers.

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Challenges & Opportunities in Emerging Digital Health Technologies

ISPE

Given the proliferation and confusion of various digital health terms, this article includes a compiled glossary of core DHT terms and definitions (see Table 1). However, in the context of this article, we propose three key criteria as part of due diligence activities to happen before DHT vendor qualification by a pharmaceutical organization.