Pharma Marketing Network

OCTOBER 17, 2024

In an increasingly competitive pharmaceutical landscape, the significance of healthcare branding has never been more pronounced. As we approach 2025, the ability of pharmaceutical companies to effectively craft and communicate their brand identity will play a pivotal role in determining their market success.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication 52

pharmaphorum

DECEMBER 19, 2022

Physicians, patients, and caregivers are all tapping into the power of social media to communicate with one another and increase awareness about certain issues that are important to them. There are numerous benefits for pharmaceutical companies in the healthcare influencer space.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication 52

Pharma Marketing Network

AUGUST 26, 2020

In office/in person sales promotion, the staple of pharmaceutical company activities, is simply not possible today with interactions reduced to the sporadic video or to telephone engagement. Understanding how to modify communication style is a first step.

Pharmaceutical Companies 98

Pharmaceutical Companies Pharmaceutical Companies Vaccines Compounding 98

Pharma Marketing Network

OCTOBER 9, 2024

In the rapidly evolving pharmaceutical industry, building a robust pharma network is crucial for companies aiming to expand their influence and stay competitive. Understanding the dynamics of these networks is essential for any entity looking to thrive in the pharmaceutical sector.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication 52

Pharma Marketing Network

JANUARY 6, 2021

Trend #1: Media and Tech: Facilitating Communication. The pharmaceutical industry is making it a high priority to be transparent with their audience and help their patients feel as comfortable as possible while getting the care they need. Trend #4: Questioning the Systems: Doubt in Institutions.

Communication 98

Communication Vaccines Pharmaceutical Companies Pharmaceutical Companies 98

Pharma Marketing Network

OCTOBER 14, 2024

Among these, influencer marketing has emerged as a powerful tool for pharma companies seeking to build trust and foster engagement with their target audiences. By leveraging influencer networks, pharmaceutical brands can effectively convey their messages, promote their products, and ultimately improve patient outcomes.

Communication 52

Communication Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

NOVEMBER 22, 2021

A common theme heard from the advocacy groups AXON works with is “Nothing for us without us,” says Natalie Turner, director at AXON, a global healthcare communications agency. A lot of pharmaceutical companies are trying to get their heads around how to include patients in the conversation,” says Natalie. Is pharma listening?

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication 52

European Pharmaceutical Review

OCTOBER 3, 2024

This carries far-ranging implications for pharmaceutical companies, who must be able to depend on manufacturing partners. Equipping staff with a ‘contamination-control mindset’ through continual education and communication is therefore fundamental if quality measures are to be upheld and enhanced over time.

Packaging 52

Packaging Pharmaceutical Companies Pharmaceutical Companies Documentation 52

Pharma Marketing Network

OCTOBER 13, 2023

Multichannel marketing is an effective digital strategy for pharmaceutical companies to reach consumers and encourage them to purchase products. By utilizing multiple channels such as social media, email, and mobile applications, pharma companies can reach a wider audience and coordinate their efforts to create a unified message.

Pharmaceutical Companies 98

Pharmaceutical Companies Pharmaceutical Companies Communication 98

Pharma Marketing Network

MAY 3, 2023

The pharmaceutical industry has undergone significant changes in recent years, with digital marketing playing an increasingly important role in the way companies communicate with customers and stakeholders. Pharmaceutical Digital Marketing: Best Practices and Case Studies. 2017, May 3). Razorfish Health. 2019, March 21).

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication 52

Pharma Marketing Network

OCTOBER 3, 2024

In the digital age, content creation for social media has become an indispensable tool for industries across the board, including pharmaceuticals. As the healthcare landscape evolves, pharmaceutical companies are increasingly leveraging social media platforms to connect with healthcare professionals, patients, and the broader public.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication FDA 52

pharmaphorum

OCTOBER 7, 2021

Use of these platforms was however already trending up before the crisis, and there’s every sign demand will stay high from now on, according to Sjors van den Camp, commercial director at Online Seminar – a company whose heritage in this sector goes back more than a decade. The crisis that changed everything.

Communication 75

Communication Labelling Pharmaceutical Companies Pharmaceutical Companies 75

Pharma Marketing Network

DECEMBER 17, 2021

The wave of interest in sustainability follows the value chain from top-tier pharmaceutical companies to their suppliers of every size. About 80% of pharmaceutical companies have announced a commitment to becoming carbon-neutral or made a net-zero pledge for carbon emissions. Where do most organizations start?

Pharmaceutical Companies 103

Pharmaceutical Companies Pharmaceutical Companies Communication 103

ISPE

NOVEMBER 2, 2022

Applying what has been learned over the last three years to update pharmaceutical companies’ approaches to development and implementation is key as the industry crafts its strategies in an increasingly digital and global environment. Strong and transparent communications and trust are tied to this. President, U.S. Country Head.

Vaccines 98

Vaccines Pharmaceutical Companies Pharmaceutical Companies Hospitals 98

Pharma Marketing Network

OCTOBER 14, 2024

The pharmaceutical industry is undergoing unprecedented changes driven by technological advancements, regulatory shifts, and a more informed patient base. This has led to increased scrutiny of marketing practices and a demand for greater transparency in communications with healthcare professionals and patients.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication 52

pharmaphorum

SEPTEMBER 30, 2021

As well as supporting the development of new types of expertise, case-based learning can also consolidate existing knowledge by aligning with supporting materials, such as the latest research articles or diagnostic techniques, to offer much potential when it comes to enlivening education. Ways for pharma to support case-based content.

Pharmaceutical Companies 98

Pharmaceutical Companies Pharmaceutical Companies Communication 98

European Pharmaceutical Review

JANUARY 25, 2024

7 Access to digital communications also remains a challenge in some Member States especially for those groups at risk of poverty and social exclusion (7.6 11 This requirement directly contradicts what is included in Article 63. Article 63 EMA (29 January 2020). Article 63 Euractiv (26 September 2023).

Packaging 98

Packaging Documentation Pharmaceutical Companies Pharmaceutical Companies 98

pharmaphorum

DECEMBER 9, 2020

Prominent industry figures, such as oncologist and ex-director of the WHO Cancer Programme Professor Karol Sikora, shared news articles and utilised their networks to raise awareness of decreased cancer diagnosis. During the COVID-19 pandemic, delayed or decreased cancer diagnosis was highlighted by HCPs as a key concern.

Hospitals 124

Hospitals Clinic Management Pharmaceutical Companies Pharmaceutical Companies 124

Pharma Marketing Network

OCTOBER 3, 2024

Pharmaceutical marketing is not just about reaching healthcare professionals and patients; it involves a complex interplay of understanding market dynamics, regulatory compliance, and leveraging digital platforms. One of the key challenges in navigating regulatory compliance is ensuring accuracy and transparency in marketing communications.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication FDA 52

Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. It can be a complex and challenging process, as pharmaceutical companies must adhere to strict regulations while also developing creative and effective marketing campaigns.

Pharmaceutical Companies 40

Pharmaceutical Companies Pharmaceutical Companies Communication FDA 40

Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication Scheduling Appointments 52

pharmaphorum

AUGUST 17, 2020

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. “A Joanna Carlish. The idea is about really tapping into where the customer is in their journey.

Communication 97

Communication Insurance Packaging Pharmaceutical Companies 97

Pharma Marketing Network

OCTOBER 7, 2024

In the fiercely competitive pharmaceutical industry, effective brand positioning is crucial for marketers striving to distinguish their products and services. With an ever-evolving market landscape, pharmaceutical companies must develop robust strategies to position their brands distinctively.

Communication 52

Communication Pharmaceutical Companies Pharmaceutical Companies 52

Viseven

AUGUST 29, 2024

As this trend unfolds, it is vital to understand the benefits 5G brings, how it impacts healthcare communication , and how healthcare businesses can leverage it. In this article, we will explore these opportunities. 5G represents the 5th generation of cellular technology and is the gold standard in wireless communication today.

Communication 52

Communication Hospitals Insurance Pharmaceutical Companies 52

Viseven

AUGUST 7, 2024

If you read this article, you probably dream of getting your foot in the door with medical writing. Medical writing refers to creating healthcare-related textual content that aims to improve doctor-patient communication and provide insights on industry topics. Or maybe you are an employer eager to add a medical writer to the crew.

Communication 52

Communication Documentation Pharmaceutical Companies Pharmaceutical Companies 52

Pharma Marketing Network

OCTOBER 1, 2024

This article provides a comprehensive overview of the various facets of pharmaceutical marketing, from its historical evolution to future trends. By understanding these strategies, stakeholders in the pharmaceutical industry can better navigate the complexities of promoting their products effectively.

Communication 52

Communication Pharmaceutical Companies Pharmaceutical Companies FDA 52

pharmaphorum

JANUARY 22, 2021

In this article, we focus in particular on how COVID-19 may be changing prescribing decisions using market research and claims data. For example, practices may collaborate with pharmaceutical companies to make it easier to help patients find and enroll in financial support programmes.

Specialty Pharmacies 105

Specialty Pharmacies Pharmaceutical Companies Pharmaceutical Companies Vaccines 105

pharmaphorum

OCTOBER 11, 2021

Pharmaceutical companies are traditionally more conservative with their approach to and incorporation of new technologies; however, prior to COVID, the industry had begun moving toward intersecting health and technology. The post Refining digital collaboration appeared first on.

Pharmaceutical Companies 40

Pharmaceutical Companies Pharmaceutical Companies Communication 40

pharmaphorum

SEPTEMBER 4, 2020

Visual communication. Using visual tools such as sketches, maps and prototypes to improve and ease communication and collaboration between the different stakeholders involved in the creative process (surpassing language and knowledge boundaries). Looking at the entire service and all of its touchpoints from above is crucial.

Communication 59

Communication Chemotherapy Pharmaceutical Companies Pharmaceutical Companies 59

Viseven

JUNE 12, 2023

The global pharmaceutical market is becoming more digitalized, insight-driven, and consumer-centric. In this article, we’ll focus on a pharmaceutical market in the APAC region, go through the differences between pharma in APAC and pharma in other parts of the world, and see the current state of the APAC pharma market.

Communication 52

Communication Pharmaceutical Companies Pharmaceutical Companies Packaging 52

pharmaphorum

MAY 23, 2022

This article follows part one of our two-part series, in which we discussed how USAID invests in digital infrastructure as part of its development and humanitarian assistance programmes. .

Pharmaceutical Companies 106

Pharmaceutical Companies Pharmaceutical Companies Communication Vaccines 106

Pharma Marketing Network

OCTOBER 25, 2024

As patients become more digitally savvy, pharmaceutical companies can reach them where they are: on social media, search engines, and healthcare websites. Search Engine Optimization (SEO) for Pharma SEO is essential for ranking highly on search engines, and it can be a game-changer for pharmaceutical brands.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication 52

Viseven

NOVEMBER 9, 2022

Key Opinion Leaders play a critical role in the life sciences industry – pharmaceutical companies often engage them during clinical trials and drug commercialization. It’s a quantitative way to locate physicians leaders who influence the medical community. In other words, managed KOLs can be a real game-changer.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication Hospitals 52

pharmaphorum

JULY 9, 2021

Improvements in the quality and flow of data between primary care, secondary care and the patient leads to an infinitely better overall level of communication,” says Parkes, “which in turn leads to more engaged and educated patients. “We About the interviewees. Dr Gareth Parkes is a consultant gastroenterologist at Barts Health NHS Trust.

Hospitals 69

Hospitals Communication Immunization Pharmaceutical Companies 69

Viseven

SEPTEMBER 18, 2024

Cloud-based tools allowed pharma companies to capture and share clinical data between research teams both securely and quickly. In this article, we will explore the main use cases for cloud computing in pharmaceutical industry, its benefits, and the challenges that still need to be addressed.

Communication 52

Communication Pharmaceutical Companies Pharmaceutical Companies Vaccines 52

Pharma Marketing Network

NOVEMBER 23, 2022

Randstad Sourceright’s 2022 Talent Trends report found that a third of C-suite and human capital leaders in the life sciences and pharmaceuticals companies say talent scarcity is a major pain point for the sector. But in the last few years, the industry has started facing a new challenge—talent shortages.

Communication 52

Communication Pharmaceutical Companies Pharmaceutical Companies 52

Viseven

DECEMBER 4, 2024

This article will discuss pharmaceutical validation, its benefits, types, and basic recommendations. By adhering to critical process parameters (CPPs), pharmaceutical companies can avoid legal and financial risks while building trust with patients in the safety and reliability of their products. Keep on reading!

Documentation 52

Documentation Pharmaceutical Companies Pharmaceutical Companies FDA 52