Pharma Marketing Network

OCTOBER 17, 2024

This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years. Moreover, the adoption of digital tools like mobile apps and telemedicine platforms is facilitating direct communication between pharma companies and end-users. We welcome your feedback and concerns.

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Pharma Marketing Network

JANUARY 9, 2025

In this article, well explore the key trends, technologies, and challenges shaping the pharma marketing world today. Automation: Email marketing and CRM tools streamline communication, saving time while maintaining personalization. Following GDPR and HIPAA guidelines safeguards both your company and your audience.

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Pharma Marketing Network

DECEMBER 19, 2024

This article explores strategies to refine audience targeting and boost campaign success. Solution: Partner with legal and compliance teams to ensure all campaigns adhere to FDA and HIPAA guidelines. Clearly communicate data usage policies to build trust. Use automated tools to flag non-compliant content before publication.

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ISPE

OCTOBER 27, 2022

Given the public health emergency, health authorities offered greater flexibilities in the use of digital health platforms and technologies such as: Enhanced HIPAA (Health Insurance Portability and Accountability Act of 1996) flexibilities in the use of telemedicine services 3. Digital health technology. tools (DHTTs). Digital therapeutics.

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ISPE

OCTOBER 27, 2022

Given the proliferation and confusion of various digital health terms, this article includes a compiled glossary of core DHT terms and definitions (see Table 1). Wireless medical devices use wireless radio frequency communication such as wifi, Bluetooth, and cellular/mobile phone technology. Digital health technology. tools (DHTTs).

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Pharmaceutical Technology

MAY 4, 2023

Compliance in the US – HIPAA The Health Insurance Portability and Accountability Act (HIPAA) covers several areas relating to health data, with one of the key requirements being a set of standards – the Privacy Rule and the Security Rule – to protect sensitive PHI from being disclosed without the patient’s consent.

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Pharma Marketing Network

APRIL 3, 2025

This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond. The Digital Transformation of Patient Marketing Technology has revolutionized how pharma communicates with patients. How has patient marketing changed in recent years?

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