This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In this article a clinical infectious diseases pharmacist reviews five things for pharmacists to know about measles in 2025. That information was utilized to develop this article. Communication with public health authorities and use or precautionary measures to prevent spread is very important. Authored By: Timothy P.
In the latest instance, the Prescription Medicines Code of Practice Authority, a self-regulating arm of the Association of the British Pharmaceutical Industry, pointed to two online articles and four tweets that were made in connection with recruiting patients.
Medical communications are in a state of transition. Francis Namouk, managing director of Healthware MedComms , a new medical communications and education division of the Healthware Group, tells us more. Where medical communications have historically centred on brand, providers now desire more tailored, science-driven messaging.
In this article a clinical pharmacist discusses ways that preceptors may integrate generative artificial intelligence programs into pharmacy education for student and resident learning experiences. Article posted 13 December 2023 Artificial intelligence is a hot topic today. Authored By: Timothy P. Gauthier, Pharm.D.,
OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies. The evolution of value in healthcare is a trend that has important implications for communications, particularly because ‘value’ is very much in the eye of the beholder.
In this article an infectious diseases pharmacist with 20+ years of experience in the profession discusses 5 quick things to know about drug shortages. BCPS, BCIDP Article Posted October 2024, First Released in the July 2024 IDstewardship Newsletter 1. Authored By: Timothy P. Gauthier, Pharm.D., Find it here.
In this article, Cecilie Alstad, senior analyst at Research Partnership, discusses how an approach established in the world of marketing and commercial strategy could be the key to significantly improving pharma’s payer engagement. This article appears in our digital magazine Deep Dive: Market Access 2021.
In this article three infectious diseases pharmacists discuss the cross-roads of antimicrobial resistance and microbiology laboratory, reflecting on a recent Twitter chat on the topic. Multidisciplinary approaches to antimicrobial stewardship (AMS) are imperative to address this concerning situation.
In this article an experienced antimicrobial stewardship pharmacist discusses lessons learned from navigating antimicrobial stewardship metrics. BCPS, BCIDP Article posted 13 December 2024 If you cannot measure it, you cannot determine if you have changedit. Disclaimer The views and opinions in this article are those of the author.
In this article, we’ll explore the patient communication risks that now confront life science organisations and provide insights into how to navigate them effectively.
It’s like a bridge connecting the intricate world of medical science to everyday healthcare communication. As a specialized field, medical writing encompasses the creation of various documents, from regulatory submission documents to medical journal articles, that convey critical medical knowledge to diverse audiences.
In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. Companies are investing heavily in digital tools to streamline communication and build stronger connections. Patient-Centric Marketing Patients want to feel heard.
However, it’s no secret that the landscape of healthcare communications has undergone a substantial transformation in recent years. For an industry such as pharma, which must adhere to strict legal and regulatory procedures, creating an agile communications strategy can be a complex challenge.
In this article a comparison of Rebyota versus Vowst is provided, to help learners differentiate these two fecal microbiota therapies. Article Posted 14 April 2024 What is Clostridioides difficile ? Authored by: Natalie Boyer, Pharm.D. Candidate 2025 Mentored by: Christina G. O’Connor, Pharm.D., O’Connor, Pharm.D.,
In this article a pharmacist with experience in writing and publishing provides 5 quick tips for pharmacy residents preparing manuscripts Authored By: Timothy P. BCPS, BCIDP Article Posted October 2024, First Released in the June 2024 IDstewardship Newsletter Tip 1: Start by picking an article type and journal The article type (e.g.,
In this article five tips for incoming PGY2 pharmacy residents is provided. BCPS, BCIDP Article posted: 12 May 2023 The ASHP pharmacy residency match phases 1 and 2 have come to a close. Core resources can include society guidelines, ACCP Self Assessment Program chapters , review articles, key specialty books (e.g.,
This shift is being driven by advances in digital communication, which are allowing companies to better understand and meet the needs of their patients. In this article, we will explore the concept of patient-centricity, its impact on digital communication in pharma, the benefits it brings, and the challenges it presents for pharma companies.
**ARTICLE UNDER CONSTRUCTION**. In this article an experienced pharmacist discusses the concept of precepting responsibility and the new Precept Responsibly Podcast. Article Posted XX December 2022. pic pending. Authored by: Spencer Sutton, Pharm.D., ??other?? Few Receive Extensive Education On Precepting In Pharmacy.
This article explores effective audience engagement strategies tailored for pharma marketers, focusing on both HCPs and patients. It also builds trust and credibility through evidence-based content and transparent communication while increasing brand awareness by ensuring that the right audiences receive relevant information.
Ian Dorrian, president of Syneos Health Communications Europe, says COVID-19 has driven “unprecedented disruption” in pharma’s interactions with its customers. There’s no case study for this situation; we need to embrace risk and define a new normal. There’s no case study for this situation; we need to embrace risk and define a new normal.
Women in Pharma® Editorial: Can Communication in a Multigenerational Environment Be Inclusive? Trudy Patterson Mon, 07/03/2023 - 15:34 Insights July / August 2023 Women in Pharma® Editorial: Can Communication in a Multigenerational Environment Be Inclusive? 2 Which raises the question: Are employers missing an opportunity?
Platforms like Salesforce Health Cloud and Veeva Systems help teams organize data, automate communication, and improve relationship management. Platforms like Mailchimp and HubSpot provide automation features, ensuring personalized and compliant communication. Read articles built for Pharma Marketing Teams at Pharma Marketing Network.
Imagine this as a patient when you are under extreme duress and walk into a clinic or hospital; clear communication is often not feasible. Compelling and well-enunciated communications are quite rare between patient and doctor. Importance of Quality Patient-Doctor Communication.
In this article a pharmacist with experience in didactic and experiential education discusses top five reasons pharmacy preceptors fail. . Article posted 28 August 2022. Failure to communicate expectations. Expectations should be communicated in the syllabus as well as on day one or two of the rotation. Gauthier, Pharm.D.,
Summary of ABPI’s recommendations • Enhancing communications, transparency, and accountability • Improving resourcing and expertise to support its regulatory functions • Strengthening the regulatory framework with flexible licensing routes, expedited clinical trial approvals and horizon scanning capabilities.
As pharma starts to leverage a multitude of high-engagement channels like influencer marketing, online communities and virtual health services, the industry finds itself in a unique position to reimagine traditional direct-to-consumer (DTC) efforts and peer-to-peer communication.
Emma Sutcliffe from NexGen Healthcare Communications looks at how patient insights can bring the invisible challenges of living with a rare condition into plain view. The post Focus on Rare: the invisible burden of rare diseases appeared first on.
An April 28 article in JAMA Internal Medicine , “Comparing Physician and Artificial Intelligence Chatbot Responses to Patient Questions Posted to a Public Social Media Forum,” generated a great deal of discussion — much of it horrified. Read the rest…
The integration of artificial intelligence (AI) tools across medical communications is proving to be a transformative development, ushering in increased efficiencies and innovation across the healthcare industry.
There are a variety of factors for HCPs to consider when communicating with patients. Open, non-judgmental communication between HCPs and patients can foster an environment in which treatment plans are optimally developed. For 5 questions patients want to be asked, read the full article on health-union.com.
The shift is largely due to changes in user behavior, regulatory clarity, and the demand for more personalized, real-time communication. In this article, we explore the evolution of social media advertising , why it matters more than ever in pharma, and how marketing teams can stay ahead of the curve.
As industry leaders adapt to digital-first communication and omnichannel engagement, the need for smart, scalable, and strategic marketing tactics is more urgent than ever. This article explores the top trends, technologies, and targeting strategies shaping the future of pharmaceutical marketing.
Employee Training Pharmacy staff should be well-informed about health literacy and equipped with the necessary skills to communicate effectively with patients. When pharmacy staff are able to communicate at a level that is easy to understand for their community, patients are more likely to comprehend and adhere to their healthcare plans.
An agency with a proven track record in delivering measurable results is more likely to contribute to your business’s success. Request Proposals and Assess Communication: Contact the shortlisted agencies and request proposals or consultations.
Asynchronous communication approaches such as emails, company Slack channels, or other private, secure portals mean that time zone differences and scheduling issues are no longer barriers to effective communication and collaboration. You are no longer bound to live in a certain city just because that’s where your office is located.
Where it is impossible to restrict access to HCPs, due to the congress platform or equivalent, there must be a clear statement to the attendee that the materials/communication are designed and intended for HCPs only.”. Here, we take a look at the top five takeaways from the document: 1. The codes still apply. End of the host country.
New digital channels have changed the way patients engage with the medical world around them, while driving expectations on how the pharma industry must respond and deliver their communications during the pandemic. Bhupinder McJennett, AbbVie.
The Research Much research and many articles have been written on the problem of toxic workplace cultures, particularly in healthcare settings. For example, the excellent article written by George Zangaro, PhD, RN at RN Journal entitled Recognizing and Overcoming Toxic Leadership.
In this article, we’ll delve into a comprehensive breakdown of the past season’s dynamics and provide valuable insights to equip you for the challenges and opportunities that lie ahead. Below are a few ways to help you efficiently communicate with your patients this flu season.
To find out what a “good doctor” really means for people living with chronic conditions, Health Union conducted a survey focused on HCP satisfaction (n=3,339, representative of 19 online health communities ) – which shed light on what works for patients, what doesn’t, and what it all means for the healthcare industry.
From my perspective, the real generator of change is the sudden need to communicate,” according to Heath Morlok , Associate Director of Oncology Integrated Customer Management at Merck. Communicating the vast array of treatment options to oncologists requires a renewed focus on education and personalization, Morlok said.
In this article an infectious diseases pharmacists discusses the MAD-ID conference, which is known as The Antimicrobial Stewardship Meeting, Making A Difference In Infectious Diseases (MAD-ID). Part of the fun is just seeing the people present after you have read their articles for years (or maybe even just the previous week!).
By Dara Katcher Levy — Yesterday, FDA published a new Draft Guidance, “ Communications from Firms to Health Care Providers Regarding Scientific Information on Unapproved Uses of Approved/Cleared Medical Products Questions and Answers ” (SIUU Guidance or Draft Guidance).
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content