Every scientific message has a story. Medical communications must adapt to effectively bring these to life.
pharmaphorum
OCTOBER 19, 2022
Medical communications are in a state of transition. Francis Namouk, managing director of Healthware MedComms , a new medical communications and education division of the Healthware Group, tells us more. Where medical communications have historically centred on brand, providers now desire more tailored, science-driven messaging.
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