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Every scientific message has a story. Medical communications must adapt to effectively bring these to life.

pharmaphorum

Medical communications are in a state of transition. Francis Namouk, managing director of Healthware MedComms , a new medical communications and education division of the Healthware Group, tells us more. Where medical communications have historically centred on brand, providers now desire more tailored, science-driven messaging.

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Five Ways Preceptors May Integrate Generative Artificial Intelligence Programs Into Pharmacy Education Learning Experiences

IDStewardship

In this article a clinical pharmacist discusses ways that preceptors may integrate generative artificial intelligence programs into pharmacy education for student and resident learning experiences. Article posted 13 December 2023 Artificial intelligence is a hot topic today. Authored By: Timothy P. Gauthier, Pharm.D.,

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Responding to dynamic shifts in value communications

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OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies. The evolution of value in healthcare is a trend that has important implications for communications, particularly because ‘value’ is very much in the eye of the beholder.

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5 Quick Things To Know About Drug Shortages

IDStewardship

In this article an infectious diseases pharmacist with 20+ years of experience in the profession discusses 5 quick things to know about drug shortages. BCPS, BCIDP Article Posted October 2024, First Released in the July 2024 IDstewardship Newsletter 1. Authored By: Timothy P. Gauthier, Pharm.D., Find it here.

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How to improve payer engagement with tailored value communication

pharmaphorum

In this article, Cecilie Alstad, senior analyst at Research Partnership, discusses how an approach established in the world of marketing and commercial strategy could be the key to significantly improving pharma’s payer engagement. This article appears in our digital magazine Deep Dive: Market Access 2021.

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Partnering With Microbiology Laboratory To Bring Awareness To Antimicrobial Resistance

IDStewardship

In this article three infectious diseases pharmacists discuss the cross-roads of antimicrobial resistance and microbiology laboratory, reflecting on a recent Twitter chat on the topic. Multidisciplinary approaches to antimicrobial stewardship (AMS) are imperative to address this concerning situation.

Hospitals 223
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Eight evolving patient communication risks in pharma and biotech

Pharmaceutical Technology

In this article, we’ll explore the patient communication risks that now confront life science organisations and provide insights into how to navigate them effectively.