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Marketing in Pharma: Strategies that work in 2025

Pharma Marketing Network

In 2025, the strategies that succeed are rooted in personalization, innovation, and real-time adaptability. In 2025, the ability to react to these preferences in near real time is what separates leading pharma marketing teams from the rest. FAQs What is the biggest trend in marketing in pharma in 2025?

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10 Innovative Trends in Pharma Marketing: Strategies for Industry Success in 2025

Pharma Marketing Network

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Companies are investing heavily in digital tools to streamline communication and build stronger connections. Patient-Centric Marketing Patients want to feel heard. Patient-Centric Marketing Patients want to feel heard.

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Déjà Vu: OPDP Again Targets Provider Branded Website of Accelerated Approval Drug in Second Untitled Letter of 2025

The FDA Law Blog

By Sarah Wicks & Dara Katcher Levy FDAs Office of Prescription Drug Promotion (OPDP) issued its second Untitled Letter of 2025 to Taiho Oncology (Taiho) for a healthcare provider branded website for its drug LYTGOBI (futibatinib). FDA did not object to the timing of the respective submissions in either letter.

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Top Pharma Marketing News and Trends for 2025: Insights for Industry Leaders

Pharma Marketing Network

In 2025, pharma marketing news is filled with innovation, disruption, and opportunities to grow your business. In 2025, digital channels dominate marketing strategies as companies shift from traditional campaigns to online platforms. Lets dive into the trends shaping the industry and how you can use them to craft winning strategies.

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Digital Marketing Strategies Pharma Marketers Should Prioritize in 2025

Pharma Marketing Network

Similarly, healthcare providers expect personalized, timely communications that complement their clinical priorities. Ad copy and landing pages must include ISI (Important Safety Information), follow FDA and PhRMA guidelines, and offer fair balance when promoting branded products. Compliance remains essential in paid campaigns.

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Top Pharmaceutical Trends Shaping the Future of Pharma Marketing in 2025

Pharma Marketing Network

In 2025, pharmaceutical trends are redefining how brands connect with healthcare professionals (HCPs), patients, and stakeholders. For patients, omnichannel marketing is about seamless communication. Conclusion The pharmaceutical trends of 2025 are reshaping the future of pharma marketing.

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FDA Hosts Webinar for Stage 1 Requirements under LDT Final Rule

The FDA Law Blog

The webinar largely consisted of summarizing the general requirements under Parts 803, 806 and 820.198, which we do not reproduce here ( but see another of our prior blog posts discussing these requirements and their applicable to LDTs in greater detail; you can also find FDA’s slides from the webinar here ).

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