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Effective Communication Can Bridge Gaps in Care | APhA 2025

Drug Topics

Sally Arif, PharmD, professor in the College of Pharmacy at Midwestern University, discusses how pharmacists can effectively communicate with diverse patients.

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Five Things For Pharmacists To Know About Measles in 2025

IDStewardship

In this article a clinical infectious diseases pharmacist reviews five things for pharmacists to know about measles in 2025. Here are five practical things for pharmacists to know about measles in 2025 First some basics Measles is also referred to as rubeola, 10-day measles, or red measles. 7 March 2025. Gauthier, Pharm.D.,

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Importance of Communication in Buprenorphine Initiation | APhA 2025

Drug Topics

Haley Pals, PharmD, BCPP, and Thomas Franko, PharmD, discussed the best approaches in the use of buprenorphine for treating patients with SUD.

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Q&A: Pharmacists Can Overcome Vaccine Hesitancy Through Trust and Communication | APhA 2025

Drug Topics

In an era of persistent medical misinformation, addressing vaccine hesitancy has become a critical challenge for health care professionals.

Vaccines 247
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Marketing in Pharma: Strategies that work in 2025

Pharma Marketing Network

In 2025, the strategies that succeed are rooted in personalization, innovation, and real-time adaptability. In 2025, the ability to react to these preferences in near real time is what separates leading pharma marketing teams from the rest. FAQs What is the biggest trend in marketing in pharma in 2025?

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Pharmaceutical Marketing in 2025: Trends, Tech, and Targeting That Matter Most

Pharma Marketing Network

Introduction Pharmaceutical marketing is entering a new era in 2025, driven by rapid advancements in technology, evolving patient expectations, and tighter compliance demands. Similarly, patients benefit from communications that resonate with their condition, treatment stage, and lifestyle.

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10 Innovative Trends in Pharma Marketing: Strategies for Industry Success in 2025

Pharma Marketing Network

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Companies are investing heavily in digital tools to streamline communication and build stronger connections. Patient-Centric Marketing Patients want to feel heard. Patient-Centric Marketing Patients want to feel heard.