Pharma Marketing Network

MARCH 30, 2021

In 2021, there are two main areas expected to rapidly grow for the pharma industry. The post Pharma Hones in on its Patient Engagement in 2021 appeared first on Pharma Marketing Network. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

Communication 98

Communication 98

Pharma Marketing Network

JUNE 23, 2021

After a year of tech-mediated communication, it’s hard to get excited about another screen interaction. Of course, tech can’t take the place of in-person – but a mindful approach to tech can make communication more meaningful. Most of us want to connect in person … to have authentic interactions. But we have to do it with intent.

Communication 52

Communication 52

Pharma Marketing Network

OCTOBER 13, 2020

It is yet to be seen what steady state looks like in 2021 as firms reevaluate their field force and consider what a tech-first field force looks like – skills, size, and of course, the underlying technology and platforms that will become the core of a truly tech-enabled (or tech-first) field force.

Hospitals 105

Hospitals Communication Insurance 105

STAT

MARCH 12, 2024

The patch, written about in a paper published in Nature Communications on Tuesday, is made out of a material that converts motion into electricity. This material, developed by the UCLA team in 2021, could be a gamechanger for sensors and wearables limited by their power sources. 

Communication 130

Communication 130

Pharma Marketing Network

NOVEMBER 19, 2020

The focus is on effective reach and how well offline and online communications can work together to create a single, seamless experience. Highlight #2: 2021 – A Time of Adapting and Ensuring Well-thought-out Back Up Plans. Be sure to check out the full video here to learn more great insights into pharma’s forecast for 2021.

Communication 98

Communication 98

pharmaphorum

MAY 19, 2021

This article appears in our digital magazine Deep Dive: Market Access 2021. The post How to improve payer engagement with tailored value communication appeared first on. But traditional payer archetyping is no longer enough. • Read the full article in pharmaphorum’s Deep Dive digital magazine.

Communication 72

Communication 72

pharmaphorum

FEBRUARY 16, 2021

Ashfield Digital and Creative (UK), Cambridge BioMarketing (US) and Pegasus (UK) merge to form Mind+Matter, a new global, data-driven creative communications agency. Ashfield Health’s 14 medical and scientific communications agencies come together to create Ashfield MedComms, a new 700 strong global powerhouse. Embargoed until 06.00

Communication 52

Communication 52

pharmaphorum

OCTOBER 22, 2021

The post How are the European pharma and biotech sectors addressing strategic communications? appeared first on.

Communication 52

Communication 52

pharmaphorum

SEPTEMBER 13, 2021

2021 marks the 12th year of the PM Society’s Digital Awards where we recognise the best in digital creativity, innovation and effectiveness from across the healthcare industry. Our finalists are from a wide range of creative and communication agencies, charities and pharma companies.

Communication 52

Communication 52

pharmaphorum

JANUARY 6, 2022

At the 2021 Frontiers Health conference in Milan, thought leaders and industry experts from across the life science industry came together to discuss the future of digital in healthcare. In addition to improving efficiency, digital health has also opened new channels for communication between healthcare providers and patients.

Communication 52

Communication 52

Pharma Times

MAY 26, 2021

The 2021 Communications Awards have expanded to include two brand new medical affairs categories.

Communication 30

Communication 30

Viseven

JANUARY 9, 2023

Imagine this as a patient when you are under extreme duress and walk into a clinic or hospital; clear communication is often not feasible. Compelling and well-enunciated communications are quite rare between patient and doctor. Importance of Quality Patient-Doctor Communication.

Communication 52

Communication Hospitals Clinic Management Patient Care 52

Pharma Marketing Network

DECEMBER 16, 2020

The 2021 NextGen Pharma Content , taking place on March 23-24 , will bring together content creators, marketers, and communications/PR practitioners to learn how to build trust and earn loyalty with customers to achieve a positive emotional connection with your brand. REGISTER TODAY!

Communication 52

Communication 52

pharmaphorum

JUNE 30, 2021

How hybrid virtual engagement is accelerating oncology communication. Read Deep Dive: Oncology 2021 in full. Read Deep Dive: Oncology 2021 in full. The post Deep Dive: Oncology 2021 appeared first on. Subscribe to future issues of Deep Dive.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication 52

pharmaphorum

SEPTEMBER 28, 2021

P360 , a leading developer of technology for life sciences companies, today announced that its ZING Communication Module has been enhanced with several new enterprise-grade unified communication features. And they get the power of an effective, efficient communication system as well.

Communication 52

Communication 52

pharmaphorum

MARCH 19, 2021

There were a total of 21 Gold Awards up for grabs, including new categories for Brand Campaigns on a smaller budget, won by FCB Health Europe, the best COVID Communications won by Havas Lynx Group and best agency Creative Culture, won by VCCP Health. The post Havas Lynx Group reigns at PM Society Awards 2021 appeared first on.

Communication 52

Communication 52

Pharma Marketing Network

OCTOBER 14, 2020

Co-Founder of The DHC Group, Mark Bard, held a 20-minute expert panel discussion on HCP Communication Innovation, focusing on how COVID-19 is accelerating the shift to digital in pharma marketing, what we are witnessing and what we are learning in the process. We also need to be especially mindful right now about our push and pull strategy.

Communication 52

Communication 52

Pharma Times

SEPTEMBER 10, 2021

The entry deadline for the 2021 Marketer of the Year, Sales and Communications Awards has been extended to 22nd of October

Communication 32

Communication 32

pharmaphorum

FEBRUARY 25, 2021

To help pharma companies understand what life is really like for patients with a rare disease, a new resource has been released to coincide with Rare Disease Day 2021. The post Rare disease insights from the patient community appeared first on. As part of this it asks the question: Are we looking at rare diseases in the wrong way?

Communication 97

Communication 97

pharmaphorum

FEBRUARY 26, 2021

Findings of research from the cloud communications platform Twilio based on 2,500 enterprise decision makers, including 117 healthcare organisations, showed it took 36 days on average to accelerate a digital transformation strategy. This was in line with the increase seen in other industries – the spend on digital tech increased by 51.9%

Communication 128

Communication 128

pharmaphorum

SEPTEMBER 28, 2021

It aims to allow healthcare professionals to better and more quickly understand an individual patient’s needs, saving time in appointments, and encourage better communication with clinical staff.

Health and Personal Care Stores 128

Health and Personal Care Stores Communication Hospitals 128

pharmaphorum

SEPTEMBER 17, 2021

The Digital Awards is in its 12th year and celebrates the best in digital communications within the pharmaceutical and healthcare sectors. Judges include experts from digital, creative and communications agencies, digital specialists and marketers from industry as well as healthcare professionals. Marta Zima (TVF Communications).

Communication 52

Communication Pharmaceutical Companies Pharmaceutical Companies 52

Pharma Marketing Network

DECEMBER 29, 2020

As telehealth appointments replaced office visits, webinars replaced in-person conferences and digital communication replaced reps in the field, what have we learned about how to create connection within this new paradigm? Which recent innovations are poised to become the best practices that will create measurable impact in 2021?

Communication 98

Communication 98

PharmaShots

FEBRUARY 22, 2023

In 2021, the revenue of Trulicity increased by 28% in the U.S., Active Ingredient: dulaglutide Dosage Forms & Strengths: Injection: 0.75 mL, 3 mg/0.5 It is one of the key growth products of Eli Lilly. driven by increased demand, and by 26% outside the US. Trulicity has been a part of over 2.8

Insurance 64

Insurance Compounding Dosage Communication 64

Pharma Times

APRIL 6, 2021

The 2021 Communications Awards have opened their doors for entry, inviting the very best in pharma communications to come forward and claim first prize.

Communication 26

Communication 26

STAT

MARCH 7, 2023

Best Buy first dove into the health care space with its 2021 acquisition of Current Health, a remote patient monitoring platform that major hospital systems across the country rely upon to communicate with patients and track patients’ vital signs.

Hospitals 97

Hospitals Communication 97

European Pharmaceutical Review

JULY 12, 2022

According to the 2021 PatientView survey , patient groups feel that pharma companies could do much more to communicate their ESG strategies. The survey asked patient groups how good 47 pharma companies were at implementing and communicating performance on ESG criteria to establish an overall ESG performance ranking.

Communication 111

Communication 111

pharmaphorum

SEPTEMBER 21, 2020

The Digital Awards is in its 11th year and celebrates the best in digital communications within the pharmaceutical and healthcare sectors. Let’s hope we can hold the event in person in 2021!”. Syneos Health Communications for AbbVie HS Online. category for AbbVie. Full list of Gold winners. Still Working!

Communication 52

Communication 52

pharmaphorum

MAY 31, 2022

According to his LinkedIn profile he is now chef executive of Salience Communication, an independent communications agency he founded in May 2021, and the principle of a consultancy business Joublin Consulting started in February 2020. Sanofi/Kadmon case. billion transaction last year.

Communication 97

Communication 97

Pharma Times

JUNE 10, 2021

Three Gold Standards awarded for partnership work in patient advocacy and communications

Communication 45

Communication 45

pharmaphorum

NOVEMBER 19, 2021

For the first half of 2021, sales on AZ’s vaccine, sold as Vaxzevria and Covishield, reached $1.2 billion in covid vaccine sales in 2021. But Claire Gillis, CEO at VMLY&Rx, a member of WPP, says the semantics between marketing and comms can be debated but vaccine adoption is always a communications challenge.

Vaccines 137

Vaccines Communication 137

pharmaphorum

MAY 26, 2021

People can opt out of the scheme by filling in a form and taking it to their GP before 23 June, but campaigners say this has not been communicated effectively. — Foxglove (@Foxglovelegal) May 26, 2021. But it’s not OK to slip this by without a full debate about what we want done with our health data – and what we don’t.

Communication 116

Communication Pharmaceutical Companies Pharmaceutical Companies Vaccines 116

STAT

JULY 11, 2023

In 2021, employees raised alarms that efforts to bypass the algorithm — and pay for longer rehab stays — were getting slapped down at higher levels of the organization. “It’s still happening,” one employee complained in internal communications obtained by STAT.

Communication 76

Communication Insurance 76

pharmaphorum

JUNE 24, 2021

Communication is ever evolving and comes with distinct challenges for the pharma industry. The more complicated a medication or therapy, the more need there is for better communication with a patient. This focus on who is getting the message leads to another vital part of preferred communication with patients: the actual messaging.

Communication 103

Communication Insurance 103

Digital Pharmacist

AUGUST 21, 2023

The 2022-2023 season was a big season for respiratory viruses after mild seasons the previous two years – possibly due in part to the preventative measures that were being taken for COVID-19 prevention in 2020 and 2021. Below are a few ways to help you efficiently communicate with your patients this flu season.

Vaccines 98

Vaccines Communication Immunization 98

Digital Pharmacist

JANUARY 19, 2023

Communication drug shortage to affected patients Questions to consider: What is the best method to communicate to our patients? Quick Tip: Consider streamlining this communication using automated texts or phone calls. There was a 15 percent increase in the use of the drug from 2020 to 2021 among people ages 22 to 44.

Communication 98

Communication 98

pharmaphorum

APRIL 20, 2021

Founded in Italy in 1997 by CEO and digital health pioneer Roberto Ascione, Healthware Group encompasses several vertical brands, including flagship full-service marketing and communications agency Healthware International, media consultancy Healthware Engage, innovation consultancy Healthware Labs, and virtual events specialist SWM.

Communication 98

Communication Insurance 98